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By Mariana Allende - Mon, 01/19/2026 - 07:59
Mexico reached 110 million internet users, with 83.5% penetration, as TikTok and eSIMs fuel a US$35 billion digital economy.
https://mexicobusiness.news/tag/marketing
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By Brenda Zetina - Tue, 07/09/2024 - 16:00
Influencer marketing has emerged as a prominent strategy in the realm of digital advertising, writes Brenda Zetina.
By Francis Petty - Wed, 06/26/2024 - 08:00
The second half of 2024 offers a great opportunity for companies to assess and refine marketing and advertising strategies, writes Francis Petty.
By Victor Moctezuma - Tue, 06/04/2024 - 14:00
Rather than making the business model more efficient, it is better to extend the pressure for innovation and novelty, writes Víctor Moctezuma.
By Diego Valverde - Fri, 05/31/2024 - 14:04
Pablo Beramendi, Google Cloud Director, highlights AI's transformative impact on marketing and advertising
By Shelley Pursell - Thu, 05/30/2024 - 10:00
It may sound merciless, but it is true: an organization that forgets about customers is doomed to fail, writes Shelley Pursell.
By MBN Staff - Wed, 05/29/2024 - 13:18
46% of Mexican companies have adopted AI to boost their online reputation management, according to Capterra
By Maria Fernanda Gonzalez - Mon, 05/27/2024 - 14:00
In today's competitive landscape, SMEs don't have to be left behind in the AI revolution, writes Maria Fernanda González.
By Julian Coulter - Tue, 04/09/2024 - 08:30
With third-party cookies on the way out, companies must build new relationships using a solid first-party data strategy, writes Julian Coulter.
By Christiano Lucena - Fri, 04/05/2024 - 13:00
To benefit from the progress the ICT sector will deliver, taking action toward integrating the right tools is fundamental, writes Christiano Lucena.
