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IP Facing a War
By Fernando Becerril - Thu, 04/28/2022 - 14:00
Intellectual property is facing an onslaught that it has not experienced for many years, writes Fernando Becerril.
https://mexicobusiness.news/tag/mcdonalds
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The Race for the Metaverse
By Ana Karina Caudillo - Mon, 04/11/2022 - 11:00
It is still up to us to define what the Metaverse will be. The money and the talent are out there for anyone to grab, writes Ana Karina Caudillo.
Celebrity Happy Meals Key to McDonald's New Strategy
By Andrea Villar - Thu, 10/15/2020 - 08:45
McDonald's is confident that campaigns with celebrities like Travis Scott and J Balvin will help it increase its sales
Burger King and UAEM Create Greener Burger
By Jan Hogewoning - Wed, 07/15/2020 - 17:16
Burger King is taking an innovative approach to combatting greenhouse gas emissions: adding lemongrass to cows’ diets.
All Companies Need a Communication Strategy
By Jan Hogewoning - Mon, 04/27/2020 - 19:08
All companies must have a communication strategy. This is a form of social responsibility and commitment.
The Week in Agribusiness: Mexico’s Agri-food Superavit
By Alejandro Enríquez - Fri, 12/20/2019 - 15:19
The country reached a 46 percent growth in agri-food surplus in October. Read more!