Loading...

Loading...

Marketing is No Longer a Funnel, It's a Loop
By Shelley Pursell - Thu, 10/30/2025 - 09:00
Inbound marketing isn't dead, it just stopped standing still. Enter loop market, a new concept and way of thinking. Shelley Pursell explains.
https://mexicobusiness.news/tag/mexican-consumers
More Talent
Marketing's New Era: How AI and Data Are Transforming Brands
By José Soto - Thu, 09/11/2025 - 06:30
Three levers — AI that amplifies, automation that orchestrates, and analytics that guides — are accelerators of real connection. José Soto explains.
Mexican Consumers Turn to Local Brands Amid Price Fears
By MBN Staff - Mon, 08/04/2025 - 10:00
Mexican shoppers shift to cheaper, local goods amid tariff fears, as NIQ finds rising price concerns despite limited awareness of US measures.
ANTAD Retail Sales Jump 10.3% in May, Boosted by Hot Sale, Demand
By Mariana Allende - Tue, 06/17/2025 - 12:19
ANTAD retail sales rose 10.3% YoY in May, driven by strong demand, five weekends, Mother’s Day, and the Hot Sale campaign.
Surge in Cyberattacks Intensifies During Holiday Shopping Season
By Paloma Duran - Tue, 12/24/2024 - 13:07
The holiday shopping surge drives a rise in cyberattacks, with 80.1% of consumers stating they would abandon companies following a data breach.

Shein, Temu Drive Growth in Mexico via Door-to-Door Sales
By MBN Staff - Tue, 11/26/2024 - 15:05
Chinese e-commerce platforms grow in Mexico via door-to-door sales, appealing to customers seeking a physical experience and lower prices.
Broadcast TV and Streaming Now Complement Each Other
By Diego Valverde - Fri, 06/28/2024 - 08:10
Broadcast TV and streaming platforms in Mexico have shifted from competition to a strategic complement, says Sergio Remolina from Televisa Univision

Confidence in the Security of Online Shopping Backslides
By Tomás Lujambio - Thu, 11/09/2023 - 08:30
Confidence in the security of online shopping has declined as more people fall victim to online scams, outlines the need for consumer education.