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By Emanuel Westdorp - Thu, 12/18/2025 - 07:30

Liquid brands rely on authenticity to maintain brand identity and achieve a sustainable competitive advantage, writes Emanuel Westdorp.

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By Emanuel Westdorp - Fri, 10/31/2025 - 08:30

Brand perception is reality. Close the reality gap between promise and delivery with authenticity and coherence, writes Emanuel Westdorp.

By Emanuel Westdorp - Thu, 08/28/2025 - 06:00

A strong brand is a key strategic asset for startups from their inception, ultimately helping them secure funding, writes Emanuel Westdorp.

By Emanuel Westdorp - Tue, 07/01/2025 - 15:00

Brands must take a clear stance on social and environmental issues, aligning with consumer values and boosting relevance, writes Emanuel Westdorp.

By Emanuel Westdorp - Wed, 04/23/2025 - 08:30

Brand culture shapes internal identity and external impact, aligning values, leadership, and strategy for business growth, writes Emanuel Westdorp.

By Emanuel Westdorp - Thu, 02/27/2025 - 06:00

As DeepSeek challenges ChatGPT, exposing the risks of product-focused branding, true differentiation lies in brand value, writes Emanuel Westdorp.