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By Matias Fernandez - Wed, 08/05/2026 - 07:30
Closing C-suite perception gaps and reducing operational friction boosts employee engagement and customer loyalty, writes Matías Fernández.
https://mexicobusiness.news/tag/nps
More Automotive
By Óscar Goytia - Tue, 07/14/2026 - 12:27
Customer support must evolve through digitalization and telemetry to provide real value, says Hino Motors’ Yu Sakamoto.
By Óscar Goytia - Mon, 06/29/2026 - 09:29
Sustainability goes beyond caring for the environment; it also requires institutional viability and solidity, says Scania’s Alejandro Mondragón.
By Mariana Allende - Wed, 02/25/2026 - 16:45
In 2025, post-purchase operations become key to e-commerce profitability, according to Reversso.
By Andrés Solbes - Thu, 01/29/2026 - 08:00
Boost engagement and culture by turning corporate values into daily habits and repeated emotional stimuli, writes Andrés Solbes.
By Emanuel Westdorp - Fri, 10/31/2025 - 08:30
Brand perception is reality. Close the reality gap between promise and delivery with authenticity and coherence, writes Emanuel Westdorp.
By Óscar Goytia - Thu, 07/31/2025 - 10:36
For years, Mexico received innovation only after other countries. This is no longer acceptable, says JAC’s Isidoro Massri.
By Carlos Lau - Mon, 11/06/2023 - 13:00
A digital ecosystem is the next step in a customer-centric approach. Companies can start small and branch to the financial sector, writes Carlos Lau.
By Eric Rossati - Tue, 10/17/2023 - 11:00
Today’s customers are focused on experience. Eric Rossati looks at some tools to help brands deliver on expectations and reap the subsequent rewards.
By Mariana Allende - Wed, 10/11/2023 - 12:21
Controlling every stage of the customer experience is the most important part of a company’s strategy, says Mariano Oriozabala, CEO, Infracommerce.
By Tomás Lujambio - Wed, 10/04/2023 - 09:00
Users expect 100% digital and personalized experiences; those that do not meet these expectations may lose ground, says emBlue’s Daniel Soldan.
