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Brand Perception: Build It, or Someone Else Will
By Emanuel Westdorp - Fri, 10/31/2025 - 08:30
Brand perception is reality. Close the reality gap between promise and delivery with authenticity and coherence, writes Emanuel Westdorp.
https://mexicobusiness.news/tag/perception
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Solo Per Due: A Business Vision
By Carlos Herrero - Fri, 11/04/2022 - 09:00
Sometimes, a table for two is all you need to be successful in business — and in life. Carlos Herrero explains.