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What a Stalled Mine in Panama Reveals About Auditing Compliance
By Adrián Juárez - Tue, 08/25/2026 - 05:30
Audit methodology drives true compliance insight beyond percentage scores like Cobre Panamá’s 87.7%, writes Adrián Juárez.
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When Every Brand Sounds the Same: Reputation in the AI Age
By Carla Mariana Gagliardi - Tue, 08/25/2026 - 05:00
As AI homogenizes content, brands must leverage human judgment, storytelling, and strategic narratives to build reputation, writes Carla Gagliardi.
How AI and PR Build Reputation in the B2B Fintech Ecosystem
By Jessica Stone - Tue, 08/04/2026 - 05:00
Fintech reputation relies on AI, PR, brand building, and strategic banking alliances to foster trust in B2B2C models, writes Jessica Stone.
AI, Discovery, and the New Challenge for Brands
By Jordi Ciuró - Mon, 05/25/2026 - 06:30
AI assistants are redefining the buying journey, moving brand discovery from traditional SEO to third-party reputation, writes Jordi Ciuró.
PR in the Age of AI: The New Battleground for Brand Visibility
By Karen Herrera - Fri, 05/15/2026 - 09:30
PR must pivot to AI search optimization by building authority through earned media, LinkedIn, and original data sets, writes Karen Herrera.
How Strategic Communication Drives Measurable Business ROI
By Javier Resa - Fri, 05/08/2026 - 09:30
PR agencies are moving beyond vanity metrics and transforming from information providers into true strategic business engines, writes Javier Resa,
Building Real Thought Leadership: Opinionists vs Opinion Leaders
By Maria Fernanda Gonzalez - Tue, 01/06/2026 - 08:30
When opinions are shared without context or real understanding, they can turn into a reputational problem, writes María Fernanda González.
Grupo Bimbo Tops Mexico’s Reputation Ranking for Ninth Year
By MBN Staff - Mon, 09/29/2025 - 19:46
Grupo Bimbo was recognized for the ninth consecutive year as Mexico’s most reputable company, ranking first in the food sector, according to MERCO.
Trust, Inc. - The Shift From Advertising To Knowledge-Sharing
By Gianfranco Nardulli - Mon, 09/29/2025 - 06:30
Digital marketing is shifting to knowledge-sharing to build trust and attract audiences organically, writes Gianfranco Nardulli.
When Virality Backfires: The New Rules for CEOs
By Laura Coronado - Wed, 09/10/2025 - 06:00
CEOs and companies face career-ending scandals due to social media, highlighting the new rules of fame and reputation, writes Laura Coronado.
CEOs: Move Away From Numbers to Embrace Strategic Storytelling
By David Gonzalez - Mon, 08/11/2025 - 08:30
CEO success requires a shift from numbers-focused management to strategic storytelling that shapes the public narrative, writes David González Natal.