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Data-Driven Campaigns Increase Engagement, Connection
By Mariana Allende - Fri, 11/28/2025 - 08:57
From fashion to healthcare, data-driven campaigns connect emotionally and convert, blending AI with human creativity, says ID4YOU.
https://mexicobusiness.news/tag/retail-and-e-commerce
More E-Commerce & Retail
Forward-Looking Forecasting Cuts Costs, Optimizes Inventory
By Mariana Allende - Tue, 10/21/2025 - 09:03
AI and big data help retailers optimize inventory, cut costs, recover lost sales, and simplify supply chain management, says Celes’ Luis Almanza.
Kering Sheds Gucci Beauty, Focuses on Core Fashion
By MBN Staff - Tue, 10/21/2025 - 08:11
Kering to sell Gucci’s beauty division to L’Oreal for US$4.6 billion, reducing debt and refocusing on core fashion under CEO Luca de Meo.
BNPL Models Increase Credit Inclusion Purchases: APLAZO
By Mariana Allende - Mon, 10/20/2025 - 09:05
Card-free BNPL solutions are reshaping credit access in Mexico, boosting retail sales and driving financial inclusion, says APLAZO’s Angel Peña.
Coca-Cola to Cut Calories 30% in Mexican Drinks Amid Tax Hikes
By MBN Staff - Fri, 10/17/2025 - 13:01
Coca-Cola will cut calories by 30% in Mexican drinks over a year, starting with large packages, aligning with higher sugary drink taxes (IEPS).
E-Commerce 10.5% Tax Increase Could Harm SMEs, Investment
By MBN Staff - Thu, 10/16/2025 - 10:35
A Mexican tax proposal to raise marketplace taxes to 10.5% alarms Mercado Libre, as it could harm SMEs, raise prices, and curb investment.
Higher Tobacco Tax Proposal May Increase Illicit Trade, Harm SMEs
By MBN Staff - Thu, 10/16/2025 - 10:31
A proposed IEPS increase on tobacco could boost illicit trade, severely impacting 1.2 million small businesses and increasing consumer health risks.
Selles Must Focus on Visibility and Not Just Being Online
By Mariana Allende - Thu, 10/16/2025 - 09:44
It is no longer about just being online; it is about visibility and being found in the right way, says Francisco Pinilla, Country Manager, Multivende.
AI Agents, Smart Automation Boost Customer Experience
By Mariana Allende - Thu, 10/16/2025 - 09:34
AI agents enhance client loyalty and provide Latin American businesses with the visibility they need to grow, says Zendesk’s Alan Schulte.
Grupo Coppel Revamps Online Platform to Boost Sales, Access
By MBN Staff - Tue, 10/14/2025 - 10:00
Grupo Coppel launches revamped e-commerce platform with 200+ features to boost sales, security, accessibility, and omnichannel presence in Mexico.