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By Mariana Allende - Mon, 12/29/2025 - 11:33
The 2026 World Cup in Mexico will drive US$3 billion in economic impact, elevating retail media as the bridge between fans and real-time sales.
https://mexicobusiness.news/tag/retail-media
More E-Commerce & Retail
By MBN Staff - Wed, 12/24/2025 - 09:31
Walmart Connect Mexico expanded its partner network, adding Pacvue, Skai and ProfitlogiQ to enhance digital advertising across its platforms.
By Mariana Allende - Wed, 12/17/2025 - 07:34
El Buen Fin 2025 hit MX$219 billion in sales, up 26.6%, with online sales rising 31% to MX$45.9 billion, 21% of total, a record for Mexico.
By Mariana Allende - Tue, 12/16/2025 - 12:27
Retail media is a strategic priority in Mexico, projected to grow at 9.6% CAGR.
By MBN Staff - Tue, 12/02/2025 - 13:06
Walmart Connect Mexico partnered with AppsFlyer to advance its omnichannel retail media strategy through secure, privacy-safe data collaboration.
By MBN Staff - Wed, 10/15/2025 - 13:46
Retail media is becoming a key driver of e-commerce in Mexico and LATAM, shifting from secondary ads to a strategic channel for growth and engagement
By MBN Staff - Mon, 10/13/2025 - 15:23
Mexican shoppers embrace online browsing, but traditional retail stays key; 9 in 10 buy after ads, and 40% research both channels before purchase.
By Mariana Allende - Tue, 09/30/2025 - 07:43
The first Business Book Fair at El Cantoral featured 30+ speakers and 18 talks, creating a new forum for networking and business insights.
By Mariana Allende - Mon, 09/22/2025 - 09:39
VTEX CONNECT LATAM 2025 will focus on AI, B2B, and omnichannel trends to grow digital commerce, says Santiago Naranjo, CRO, VTEX.
By Diego Valverde - Fri, 08/22/2025 - 13:20
Rappi receives a credit line for US$100 million to boost expansion, optimize capital, and accelerate growth in Mexico.
