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By Diego Valverde - Mon, 06/01/2026 - 10:10
Retail media is becoming critical to prevent brands from losing customer ownership to dominant marketplaces, says Augusto García, CEO, Groovinads
https://mexicobusiness.news/tag/retail-media
More E-Commerce & Retail
By Diego Valverde - Wed, 04/22/2026 - 16:36
TikTok Shop drives product discovery and conversion, reshaping search toward entertainment-led, in-app commerce
By Teresa De Alba - Wed, 04/22/2026 - 12:40
Omnichannel success depends on aligning teams, integrating data, and prioritizing customers over channels, leaders say
By Eliza Galeana - Wed, 03/11/2026 - 14:25
Abercrombie posts record US$5.2 billion in annual sales. Meanwhile, unified commerce can bridge the gap between digital and real-world fulfillment.
By Mariana Allende - Tue, 02/17/2026 - 10:05
By identifying audience composition and behaviors in real time, retailers can improve the in-store experience, says Advertima’s Noé Baruch.
By Mariana Allende - Mon, 02/09/2026 - 09:51
The market is no longer satisfied with generic AI solutions; it demands tangible improvements, says Félix Pascual, Head of New Business, Digital 1to1.
By Mariana Allende - Fri, 02/06/2026 - 08:13
Mexico e-commerce is set to top US$215 billion by 2026, driven by mobile shoppers and new payment solutions from firms like BBVA México and Conekta.
By Alberto Pardo - Tue, 02/03/2026 - 06:30
Advertising is shifting from volume-based impressions to outcome-based results driven by first-party data and CTV, writes Alberto Pardo.
By Mariana Allende - Mon, 12/29/2025 - 11:33
The 2026 World Cup in Mexico will drive US$3 billion in economic impact, elevating retail media as the bridge between fans and real-time sales.
By MBN Staff - Wed, 12/24/2025 - 09:31
Walmart Connect Mexico expanded its partner network, adding Pacvue, Skai and ProfitlogiQ to enhance digital advertising across its platforms.
By Mariana Allende - Wed, 12/17/2025 - 07:34
El Buen Fin 2025 hit MX$219 billion in sales, up 26.6%, with online sales rising 31% to MX$45.9 billion, 21% of total, a record for Mexico.
