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By Augusto García - Wed, 07/29/2026 - 05:00
A Mexican retailer’s test shows why brands must move beyond attribution to measure true ad incrementality and value, writes Augusto García.
https://mexicobusiness.news/tag/roas
More Tech
By Adriana Alarcón - Wed, 04/24/2024 - 12:05
By incorporating AI, Meta is revolutionizing the way individuals and brands connect and grow, says Marco Casarin, Country Manager Mexico, Meta.
By Tomás Lujambio - Wed, 10/04/2023 - 09:00
Users expect 100% digital and personalized experiences; those that do not meet these expectations may lose ground, says emBlue’s Daniel Soldan.
By Jesús Juarez - Tue, 03/14/2023 - 12:00
Is it time to adjust your marketing strategy? These Top 10 trends could help you decide, writes Jesus Juarez.
