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By Eduardo Castañeda - Wed, 07/16/2025 - 07:00

The 2026 World Cup means strict FIFA IP enforcement. Companies must avoid ambush marketing to prevent legal issues, writes Eduardo Castañeda.

Partnership Content

https://mexicobusiness.news/tag/sponsorship

More Automotive

By MBN Staff - Tue, 04/01/2025 - 17:47

Mercedes-Benz Mexico ends its 17-year sponsorship of Fashion Week Mexico, marking a major shift for the country’s top fashion event

By Francisco Martínez - Mon, 03/24/2025 - 08:00

Women in leadership drive innovation and growth, but continuous learning is key to true workplace equity, writes Francisco Martínez Domene.