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The Customer-Centric Shift: Innovation in Experience, Not Product
By Jovanni Juárez - Mon, 12/08/2025 - 06:30
Customer-centricity demands listening to real-time customer signals and acting on the customer agenda to drive loyalty, writes Jovanni Juárez.
https://mexicobusiness.news/tag/strategic-transformation
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Marketing: The New AI-Powered Growth Engine for Businesses
By Victor Cabrera - Mon, 08/04/2025 - 06:30
Marketing is now a critical growth engine, and Agentic AI is among the keys to drive performance and innovation, writes Victor Cabrera.
Goodyear Sells OTR Business to Yokohama for US$905 Million
By Óscar Goytia - Tue, 07/23/2024 - 17:55
Goodyear has agreed to sell its Off-Road tire business to Yokohama Rubber Company for US$905 million as part of their portfolio optimization plan.
Rappi Appoints New CEO; Former CEO Moves On to Tesla
By MBN Staff - Tue, 01/23/2024 - 09:00
Ivan Cadavid has assumed the leadership role at Rappi in Mexico.