Juan José Artero
Hits Book Group
The generation of content helps to connect and build loyalty with brands, writes Juan José Artero.
Extrategia de Comunicación y Medios
The reality of a brand in the market is the imperative for artificial intelligence tools and platforms, writes Carlos Herrero.
TikTok is a brand favorite today because of its teenage audience. Despite threats from the US government, this has not changed
TikTok accepted Oracle's proposal to run its US operations. However, questions remain about whether it will be a direct sale or just a…
Walmart may join Microsoft to buy the US business of TikTok, the popular video app that has come under fire from the Trump administration