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By Augusto García - Wed, 07/29/2026 - 05:00
A Mexican retailer’s test shows why brands must move beyond attribution to measure true ad incrementality and value, writes Augusto García.
https://mexicobusiness.news/tag/transunion
More Cybersecurity
By Diego Valverde - Thu, 09/04/2025 - 14:30
This week, a report found that ransomware is a recurring cost in Mexico, as zero-click exploits hit WhatsApp and Apple globally.
By MBN Staff - Thu, 08/28/2025 - 11:10
TransUnion breach exposes data of 4.4 million customers via a third-party vendor, spotlighting rising supply chain cyberrisks.
By MBN Staff - Thu, 02/27/2025 - 09:00
Fraud in digital finance is surging. To counter it, real-time bank validation is emerging as a crucial safeguard to ensure account legitimacy.
By Mariana Allende - Fri, 01/17/2025 - 12:22
TransUnion is set to acquire 68% of Buró de Crédito for MX$16.8 billion, boosting its stake to 94%.
By Diego Valverde - Wed, 06/05/2024 - 12:50
The personal data of 560 million Live Nation customers was potentially compromised due to unauthorized activity in its database
