One of the greatest challenges we face is Mexico’s size, so we must ensure we provide an effective, efficient and continuous service. Security is a hot topic that requires care. We are a low-margin industry, so all additional costs immediately impact our profitability. We need to be prudent about how we manage additional expenses, which, ideally, we should not have. The health industry in Mexico is also a complex and fragmented one that requires different skillsets. I truly believe that Mexico is one of the most complex healthcare markets. 2017 will be a challenge from an exchange-rate perspective. For us, another key component is gasoline, which has a direct impact on our expenses. The exchange rate will have an impact on the industry as a whole because 90 percent of material used to produce medicines is imported.
Digitalization is a key trend in the industry. Although it poses new business development opportunities, it also forces us to adjust our processes and our way of thinking. Companies that cannot face this transformation process are doomed to disappear. Hellmann is currently at this crossroads and we are evolving to offer solutions for the 21st century. Specialized training courses for our labor force help us ensure a healthy transition. Our two-year International Leadership Management program focuses on making sure our top managers are well-trained to adopt more responsibility and to understand clients’ needs. We also have a middle-management initiative called International Graduate (Intergrad) Program, which works similarly to the dual-education program.