How Developer Experience Concept Can Open Business Opportunities

When we think about the development of a company, it is impossible not to associate this growth with its digital transformation. In this context, one of the first steps is to invest in platforms such as APIs, which enable integrations with partners, help evolve workflows and open up new business. However, to achieve a healthy evolution and really advance your strategies through these platforms, it is essential to know how to get the most out of them, thus optimizing their use.

With this point of view, it is crucial to understand the concept of Developer Experience (DX), a service that not only manages your APIs with security and agility, but also provides a vision of what is needed to open new business opportunities for your company. Developer Experience is a term used to classify solutions focused on improving the experience of developers who consume the APIs of your ecosystem. In addition, it focuses on the optimization of processes, establishing direct communication with the development team. This provides close monitoring of API usage, resulting in better usability.

The goal of DX is to assist and support API integrations, whether internal or external, focusing on internal API consumer issues and process knowledge to offer better support. Developer Experience experts help improve the satisfaction of external and internal developers in API consumption, saving resources for their clients' IT teams. This not only improves efficiency, but also increases the overall satisfaction and loyalty of developers, who are crucial to the success of any API platform.

You've probably heard of the term Customer Experience. Most companies have an exclusive department to better serve their customers and provide them with a more pleasant experience both during the purchasing process and afterward. Developer Experience is based on the same principle. When the company adopts this service, it can improve the experience of developers who use its APIs, generating a positive impact on the company's entire technological value chain.

Below are the three main benefits that DX generates for companies:

• Know the business process and customer standards: Understanding the business process allows you to identify scenarios that could be improved. In a market context, it is possible to analyze the JSON of the calls and track the registered products, optimizing the information and internal rules. This makes it easier to identify inefficiencies and implement improvements that result in better performance and customer satisfaction.

• Resolution of problems in partner integration: In any situation that prevents a third-party retailer from uploading its products in a certain marketplace, due to erroneous information or non-conformity with a predefined standard, DX can act proactively. Notifying the integrator (platform or hub) to find a solution ensures  that the information reaches the marketplace customer. This ability to respond quickly and efficiently is crucial to maintaining strong and productive relationships with business partners.

• Inclusion and maintenance in the Developer Portal: Each client needs a guide so that the developer of the application that will use the API can offer guidance and documentation on the process and rules of use. It is up to the Developer Experience team to analyze whether the available documentation is adequate and meets the needs of developers, making the necessary improvements and optimizing the understanding of the flows, in addition to updating the information whenever necessary. Having a Developer Portal with all the necessary information, communication space, and fully updated support makes the integration process much faster, fluid, and without complications.

Undertaking the journey of digital transformation is not a simple task and requires, above all, a medium and long-term vision of the level of maturity that your business can reach. That is why it is essential to work with partners who help us have this perspective and are a reference in the market. Optimizing the Developer Experience is not only a technical strategy but a key investment for any company seeking to innovate and lead in its sector.

Additionally, a good Developer Experience can directly influence a company's ability to attract and retain technical talent. Developers prefer to work with well-documented and supported systems, where their productivity and creativity are not hindered by unnecessary technical barriers. In this way, investing in DX not only improves external relationships with partners and clients but also internal ones with the company's own development team.

Lastly, implementing a strong Developer Experience strategy can also lead to greater innovation. By providing developers with the tools and support they need, you foster an environment where they can experiment and develop new solutions more quickly. This can lead to the creation of innovative products and services that not only improve the company's competitiveness but also provide significant added value to its customers.