Grupo Lala Unveils 2030 Growth Strategy

Grupo Lala aims to accelerate its growth in Mexico and the United States by 2030 through product innovation, geographic expansion, and stronger consumer engagement.

In celebration of World Milk Day, Grupo Lala unveiled a new growth strategy and efforts to promote dairy consumption. The company announced that its business model will be built on four strategic pillars: putting the consumer at the center, leveraging scale, creating value, and disciplined execution.

Presenting the company’s five-year business strategy, Javier Pejito, Vice President of Marketing for Dairy, Grupo Lala, explained that per capita milk consumption in Mexico stands at 30.5 L — well below the 90 L recommended by the World Health Organization (WHO). During a recent event, Daniel Dorantes, President, Nutrition and Health Commission at the National Chamber of Milk Industrialists (CANILEC), noted that while the average Mexican consumes a glass of milk — equivalent to just over 397mL daily — they should be drinking at least 500mL.

To address this challenge, Pejito says that the company will invest in product innovation. “For us, innovation goes beyond launching new products — it is about transforming the consumer experience and offering products that bring real value to daily life. Innovation means changing the way we do things; it means continuing to nourish people and communities,” says Pejito.

For example, the company introduced the LALA 100 line, developed in Mexico using a patented ultrafiltration process. It is the only milk in the Mexican market that is 100% lactose-free and high in protein, says the company. 

In addition, the company aims to better connect with consumers and dispel myths around milk consumption by communicating its health benefits, such as being a source of protein, calcium, and other nutrients. Grupo Lala will also promote out-of-home consumption through more practical formats, since 95% of milk is consumed at home, even though people now spend more time outside.

As part of its 2030 strategy, the Mexican dairy producer also plans to continue expanding in the United States, capitalizing on the growth of the Hispanic market and driving product innovation. “Today, our US business is heavily focused on yogurt and cream. We will continue working to expand that portfolio. There is clearly a geographic opportunity that we will keep exploring in the coming months and years,” says Rosalina Tornel, Chief Marketing Officer, Grupo Lala.

Tornel adds that, in light of tariff policy pressures under US President Donald Trump, the company is assessing the best ways to potentially bring certain innovations to market. She says that Grupo Lala already has an established business in the United States, with a portfolio that resonates with American consumers.

Although the company did not disclose the specific investment planned to support its business strategy, in 1Q25 Grupo Lala allocated MX$836 million (US$43.5 million) in capital expenditures. Moreover, the company reported an 8.4% increase in sales compared to the same period in 2024, totaling MX$26.39 billion. More than 80% of the company’s sales are generated in Mexico, and over 55% of its revenue comes from milk sales.

Grupo Lala operates 25 production plants and 164 distribution centers across Mexico, Brazil, and the United States, employing over 40,000 people. The company has solidified its position as a market leader, with a portfolio of over 500 products and a presence in 98% of Mexican households.