Jüsto to Resume Operations After OMNi Acquisition

Digital supermarket Jüsto will resume operations following its acquisition by OMNi. The transaction, led by Moisés Chaves and Samuel Chaves, includes a planned investment of US$100 million during the first year to reactivate the platform.

The acquisition is backed by existing investors General Atlantic and FEMSA, while HSBC has validated the transaction to enable the resumption of customer service. As part of the transition, founder Ricardo Weder will exit the company. OMNi is currently searching for a new chief executive to lead operations and plans to implement a financial and administrative restructuring aimed at restoring a market valuation once estimated at US$1 billion.

Recovery of Operations and Supply Chain

The acquisition comes one month after Jüsto abruptly ceased operations on Dec. 15, 2025. The shutdown left significant outstanding debts with suppliers, more than 85% of which involved local small and medium-sized enterprises (SMEs).

Affected firms include fresh seafood distributor Todo Marisco, pasta manufacturer Wica Alimentos, hygiene product distributor Solhimex, and biodegradable product maker Luaniü. Representatives from these companies described the prior commercial relationship with Jüsto as stable but said the exit lacked transparency.

“Communication with the platform appeared normal as recently as Dec. 12,” said Andrea Rodríguez Acosta, commercial director and co-founder of Todo Marisco. She noted that the final purchase order was twice the usual volume. Rodríguez Acosta learned of the closure through a public notice on the company’s website, followed by an automated email.

OMNi said it will review existing commercial relationships with suppliers and partners with the aim of resuming operations in an orderly manner and restoring service continuity.

“As we begin the transition, we will review the current status of our commercial relationships with each of you, with the aim of resuming collaboration and restarting service to our users as soon as possible,” OMNi and Jüsto said in a statement addressed to suppliers.

Strategic Relaunch Plan

OMNi’s relaunch plan includes the reactivation of more than 500 employees across multiple operational roles. The group intends to integrate Jüsto into its existing ecosystem while ensuring customers retain previous benefits, including loyalty points.

Jüsto previously attributed its closure to “a combination of financial, operational and strategic factors,” according to a statement released in December. At its peak, the company held between 3% and 5% of the market and operated in Mexico City, Monterrey, Guadalajara, Puebla and Cuernavaca.

Retail analysts say the shutdown highlighted vulnerabilities within Mexico’s startup ecosystem, particularly regarding supply chain exposure. Before closing, Jüsto had expanded into Brazil and Peru, acquiring local player Freshmart in Peru, before exiting both markets in late 2024.

Israel Rodríguez, sales manager, Solhimex, said his company produced eight private-label items for Jüsto, accounting for roughly 10% of the volume it typically supplies to major retailers such as Walmart.