Plata Earns “Hecho en México” Seal, Plans US$1 Billion Investment

Mexican fintech Plata has been awarded the “Hecho en México” (Made in Mexico) seal by the Ministry of Economy (SE) in recognition of its contributions to economic development and technological innovation. The honor was presented at a public ceremony led by Economy Minister Marcelo Ebrard, who emphasized the importance of local innovation and capacity-building in Mexico’s growth strategy.

“The companies receiving this certification reflect innovation, excellence, and integrity. Supporting the national innovation ecosystem is key to building the country’s security and well-being,” said Ebrard.

Plata, one of Latin America’s leading digital financial platforms, was among the recipients of the certification. The “Hecho en México” seal recognizes companies that deliver high-quality goods and services while strengthening the domestic market.

“The ‘Hecho en México’ seal is not just a recognition; it represents our commitment to proving that world-class financial projects can be built in this country, powered by local talent and a global vision,” said Neri Tollardo, Co-Founder and CEO, Plata. He noted that Plata’s success demonstrates the strength and reliability of the Mexican market for global capital.

During the event, Plata announced plans to invest a total of US$1 billion in Mexico by the end of 2025. The company has already invested US$850 million, primarily sourced from international funds in Europe, the United States, and Latin America.

“This investment underscores our commitment to innovation and the digitalization of Mexico’s banking system,” Tollardo said.

With over one million active users and a market capitalization exceeding US$1.5 billion, Plata has become a significant player in the fintech space. The company generates approximately 1,500 jobs in Mexico and recently secured a US$100 million debt financing agreement with Brazilian asset manager Lumina Capital Management, which oversees US$2.4 billion in assets.

Plata is one of 106 startups awarded the “Hecho en México” seal as part of Plan México, a government initiative aimed at fostering economic resilience, reducing reliance on imported inputs, and developing local capabilities in strategic sectors such as advanced technology.