WHO Introduces Digital Health Promoter Prototype

The World Health Organization (WHO) has introduced a digital health promoter prototype, S.A.R.A.H., set to redefine health information dissemination. Short for Smart AI Resource Assistant for Health, this prototype boasts an advanced empathetic response powered by generative artificial intelligence (AI). This innovation marks a significant advancement in AI-powered health education, appealing to a wide range of global audiences by harnessing cutting-edge technology and state-of-the-art language models.

At its core, S.A.R.A.H. is designed to serve as a comprehensive resource for patients seeking information on a myriad of health topics, ranging from fostering healthy habits to managing mental well-being, as reported by the WHO. By empowering users with knowledge and insights, the WHO aims to equip people with the information needed to optimize their health and well-being journey, regardless of their geographical location. S.A.R.A.H. transcends language barriers and time zones, offering round-the-clock engagement in eight languages across various health topics, accessible via any digital device.

Central to S.A.R.A.H. 's functionality is its ability to demystify complex health concepts and promote awareness of key risk factors associated with prevalent global diseases, including cancer, heart disease, lung disease, and diabetes. Through personalized interactions, S.A.R.A.H. assists users in accessing up-to-date information on vital aspects such as tobacco cessation, physical activity, nutrition, and stress management.

This innovative tool serves as a catalyst for democratizing access to health information in an increasingly digital world, where technology plays a pivotal role in staying informed. “Flyers and billboards are no longer effective ways to reach people. Nowadays, we need to reach people in ways that are part of their regular life,” says Garth Graham, Director and Global Head of Healthcare and Public Health, YouTube.

While heralding the potential of AI to revolutionize public health, WHO emphasizes the importance of ongoing research to unlock the full spectrum of benefits and address pertinent ethical considerations. Despite the transformative potential of AI, critical issues such as equitable access, privacy safeguards, data accuracy, and mitigation of bias underscore the need for vigilance and further exploration.

The UN General Assembly recently approved a resolution on AI, which establishes regulations on the development and use of AI systems. The text hopes to encourage the responsible implementation of AI by establishing a framework for its ethical and responsible development to help build trust in technology among users and regulators, while fostering greater adoption of AI in various sectors, like healthcare, as reported by MBN.

“The introduction of any new technology brings fear to many, prompting us to acknowledge the ethical implications of such technology and strive to mitigate potential negative consequences,” said Santiago Fajer, Founder, Xira to MBN.