Scaling Logistics With Tech, Security, Circular Solutions

Q: What technologies did Promologistics adopt during the past year, and what measurable impact have they had on efficiency and customer satisfaction? 

A: We have seen continued growth in e-commerce and marketplace channels. To stay focused on managing and optimizing these channels, we formed a strategic alliance with a leading integrator. This partner handles the technical connections with multiple marketplaces, allowing us to integrate efficiently without diverting internal resources. This alliance has enhanced our ability to maintain a flexible system architecture that communicates seamlessly with clients and suppliers. Instead of developing every integration in-house, we now rely on specialized partners to ensure agility, scalability, and improved service performance.

Q: How are you expanding your reverse logistics capabilities and contributing to a more circular economy? 

A: While reverse logistics depends heavily on the client’s strategy, we have been working more closely with them to align our capabilities with their circular economy goals. Traditionally, reverse logistics has focused on correcting imperfect processes, turning customer dissatisfaction into satisfaction. Now, we are going further. With one client, we developed an advanced process to recover and refurbish returned products that are not in optimal condition. Instead of simply restocking them, we collaborate on light manufacturing tasks, replacing parts, making adjustments, and restoring the product to a sellable state.

It is an initial step toward implementing refurbishment strategies often seen in the tech industry, giving products a second life and contributing to a more sustainable, closed-loop logistics model.

Q: How is Promologistics helping its clients balance costs with fast delivery times, particularly when scaling operations across Mexico’s fragmented logistics infrastructure? 

A: Most of our clients compete more on product quality than on ultra-fast delivery. Competing with major players offering one or two-hour delivery is extremely resource-intensive and not realistic for smaller brands. Instead, our clients prioritize differentiated service over speed. We focus on providing fast, reliable deliveries by leveraging strong partnerships with courier and parcel services. Our goal is to strike the best balance between speed, cost, and service quality.

We add value through the overall delivery experience, focusing on careful packaging, real-time tracking, and consistent communication. This allows us to meet customer expectations without compromising cost-efficiency, especially in a market with fragmented infrastructure like Mexico.

Q: What are the main industries Promologistics serves, and how do you support clients across both B2B and B2C channels?

A: Our main clients come from industries such as consumer electronics, especially peripherals like batteries, cases, cables, and audio accessories including speakers. We also work with health-related products like supplements, vitamins, and proteins, as well as cosmetics, textiles, and home goods.

We provide both B2B and B2C services. In many cases, we manage the product listings and ensure final-mile delivery to the end customer. 

Q: Despite advances in technology and infrastructure, what would you say remains the most persistent pain point for the majority of your clients? 

A: One of our clients’ most persistent challenges is inventory management, specifically minimizing shrinkage, preventing damage, and ensuring SKU accuracy. This becomes more complex with products that are similar but vary slightly in size, color, or other attributes. Another key issue is delivery reliability. Clients want confidence that their products will arrive on time and in the agreed condition, whether to a store or directly to the end customer.

However, the most pressing concern is security. Theft and cargo-related incidents are rising across the country and are no longer limited to a few regions. Our role is to strengthen the supply chain as much as possible to ensure goods arrive safely, on time, and in optimal condition.

Q: Which trade lanes or routes have emerged as the most strategic or heavily utilized in response to these sector-specific demands? 

A: We primarily focus on the domestic Mexican market, which has been a strategic advantage given global trade uncertainties and tariff concerns. The United States remains the most critical and strategic trade route, especially for the central region of Mexico. Despite tariff threats, the United States continues to be a key gateway. The challenge is to adapt to changing trade dynamics and make the most of Mexico’s geographic proximity. We are also seeing growing interest from companies in Latin American and the European Union, especially from Chile, Argentina, and Spain. These companies view Mexico not just as a domestic market, but also as a platform for easier access to the United States.

Q: How have recent US tariff policies affected Promologistics’ operations? 

A: While US tariff policies have not directly impacted us, they have definitely influenced client behavior. One clear shift we observed, especially early this year, was clients increasing inventory levels to mitigate the risk of sudden cost hikes or supply disruptions due to unpredictable tariff changes. We have also seen tighter controls on certain imported products entering Mexico, which has led to new regulatory or cost-related requirements, impacting supply chains. While we do not directly handle exports to the United States, these upstream effects have required us to adapt operations accordingly.

Despite the uncertainty, we have made bold decisions. We just opened a 20,000m² warehouse and plan to launch another 5,000m² facility soon. While many companies are hesitating or delaying investments due to unpredictability, we are betting on long-term growth, even if the environment is challenging.

Q: How have recent geopolitical challenges influenced Promologistics’ expansion strategy?

A: We adjusted our expansion plans by opening our third warehouse in Mexico City’s metropolitan area instead of moving further north. We believe there is still significant market potential in the central region that we want to capture before expanding elsewhere.

While the initial nearshoring hype may have been exaggerated, the opportunity remains. Mexico’s industry is resilient because basic logistics needs persist even if consumption fluctuates. However, key challenges like security and deteriorating road infrastructure increase costs and transit times. The industry must collaborate with authorities and trade associations to improve conditions and foster fairer trade that benefits both Mexico and partners like the United States

Promologistics focuses both on seizing opportunities and working collectively to create a stronger, more sustainable logistics environment going forward. 

Q: How does Promologistics envision the future of the logistics and transportation industry? 

A: The logistics sector in Mexico is becoming more professional and technology-driven. We are adopting innovations like AI to improve route planning, monitoring, and customer service, making operations faster, more precise, and cost-efficient. The industry is evolving from basic transportation and warehousing, becoming an integral part of the entire supply chain. We are collaborating closely with clients on sales and volume forecasting, especially for digital sales channels like marketplaces, which can see sudden spikes in demand.

AI tools help us better predict these fluctuations, allowing us to prepare more accurately despite the unpredictability caused by market trends, promotions, and new technologies. This shift toward innovation and deeper client integration will define the future of logistics.

Q: What are Promologistics’ primary strategic goals for 2025? 

A: Our primary strategic goals for 2025 focus on growth and service specialization. We plan to expand our presence into key regions like Queretaro and Monterrey. We are also opening a new 5,000m² warehouse dedicated to specialized pharma-related products, such as supplements, health products, and cosmetics.

Overall, we expect to nearly double our operational capacity next year, aiming for strong, aggressive growth in 2025 and beyond.

Promologistics is a 4PL expert in the design and execution of customized supply chain solutions. It offers value-added services for supply chain optimization and total customer satisfaction.