Tech Investments Back Push Into Lubricants, Additives

Q: What led to CNR Oil’s entry into the market for oils and lubricants?

A: My family has a deep involvement in the oil industry, particularly in gasoline retailing, which sparked my interest in exploring related sectors. Recognizing the need for reliable lubricant suppliers amid a landscape characterized by limited options and high prices, we discerned an opportunity to make a significant impact in the lubricant business.

Q: What does CNR Oil offer the market and what sets the company apart in the lubricants and greases market?

A: Our product portfolio is diverse, ranging from oils tailored for both diesel and gasoline engines to transmission fluids, hydraulic fluids, and greases designed for chassis and bearings. We also supply a range of additives, including 1L bottles of coolant oil and automotive urea, specifically targeted for use in gas stations. This comprehensive suite of products caters to the requirements of various industrial and automotive applications.

Our key differentiator lies in our unwavering commitment to deliver products of uncompromising quality at competitive prices, often up to 30% lower than leading brands. The adoption of Italian technology was a pivotal factor in our ability to maintain lower prices while upholding high quality standards. By partnering with an Italian company renowned for its expertise in formulating top-tier lubricants, we have been able to infuse our products with unmatched quality and performance.

Q: How would you characterize your brand's presence in Mexico and its growth trajectory in the lubricants and greases market?

A: Although CNR Oil is gaining recognition throughout the country, our presence is especially strong in Jalisco and northern Mexico. We have set our sights on expansion, and participating in industry exhibitions and events is the cornerstone of our growth strategy. We expect to achieve a 300% growth rate this fiscal year, further consolidating our position as a key player in the lubricants and oil market.

Q: What initiatives are in place to strengthen the company’s lubricants product line?

A: Our forward-looking strategy revolves around forging strategic partnerships with industry-leading entities to expand our product line. We aim to enhance our brand's image and market penetration across diverse sectors, including mining and transportation. We are actively exploring avenues for increased investment in R&D to continuously elevate the quality and innovation in our offerings.

We are committed to quality, reliability, and fair prices. Clients can rely on us to meet their lubricant needs with professionalism and efficiency.

CNR Oil, based in Sahuayo, Michoacan, is dedicated to the commercialization of oils, lubricants, transmission fluids, hydraulic fluids, greases, and additives, among other products.