High Precision Logistics Require Tech, Tailored Solutions

Q: What gaps in the logistics market led to the creation of The Optimal Partner? 

A: The Optimal Partner started at Pontificia Universidad Católica de Chile 18 years ago with the goal to use academic knowledge in logistics, technology, and optimization algorithms to create practical solutions. Over time, we consolidated several spin-offs into what is now The Optimal Partner, offering comprehensive logistics and technology solutions. We are different from typical startups because we prioritize quality over rapid scaling. We do not have investors pushing us to grow at any cost, and we do not compromise on implementation standards. Our team of 50 highly skilled professionals focuses on delivering tangible results without external financing pressures.

We specialize in optimizing logistics operations across various sectors, including fuel distribution, airlines, pharmaceuticals, agribusiness, mining, and e-commerce. Our services cover five business lines that address nearly the entire logistics chain, from strategic consulting to fleet sizing and specialized vehicle routing optimization. Our strongest areas are route optimization and monitoring.

Q: What key differentiators set The Optimal Partner apart from other logistics providers in the region? 

A: One of our main differentiators is our ability to adapt to each client’s specific needs. We do not take a one-size-fits-all approach. Instead, we immerse ourselves in the client’s operations through a customized adaptation process that includes an initial diagnostic phase, which we frame as a pilot project. During this period, we analyze, adjust, and fine-tune our solutions without charging consultancy fees. It is an essential step where we calibrate everything to prepare for integration with the client’s existing systems, which is especially important for large operations that have complex infrastructures in place.

We are also set apart by the fully integrated nature of our services. We offer solutions that cover the entire logistics chain, from consulting and fleet management to route optimization and monitoring. Clients may start with a consulting project, but as their needs evolve, they can seamlessly transition into using our operational platforms. This allows us to provide ongoing support and solutions across all stages of their supply chain, ensuring that as their business grows, we can continue to meet their logistics challenges. Our holistic approach ensures that we deliver the results that our clients are aiming for. We align our services with their long-term goals, offering a full spectrum of logistics capabilities under one roof. 

Q: How do you adapt your services to meet the specific logistical and regulatory needs of each market, and what is your role in the Mexican market? 

A: We start by thoroughly understanding the client’s challenges, industry, and unique context. This includes analyzing their technology, talent, and processes. These three elements are critical for mapping out a proper diagnosis and creating a tailored plan. By adapting to these contexts — people, systems, and processes — we ensure successful outcomes, improving efficiency and services.

Every country, like Mexico, has its own unique logistics challenges. We are immersing ourselves in the local culture and logistics environment to fully understand its complexities. Simultaneously, we are introducing our platforms, mobile applications, and systems for both drivers and end customers. This preparation ensures that when we fully enter the market, we have the right tools in place for smooth implementation and optimal performance, delivering the results our clients expect.

Q: How does the company use automation and advanced analytics to optimize routes and forecast demand? 

A: We leverage user-friendly systems that help clients plan routes by inputting their deliveries or, in the case of companies transporting people, origins and destinations. Our system quickly generates optimized routes, taking into account various constraints like delivery windows, medical appointments, road size restrictions, and vehicle limitations. The platform can be customized to client needs with up to 50 functionalities, making it adaptable for both web and mobile use.

Internally, we automate processes like speedometer calibration to ensure accuracy in route planning. While standard providers like Google offer general data, we customize speed settings for each client based on their real-world conditions. For example, two similar companies in the same city might have a 15% difference in transport speed due to business model differences. By adjusting these speeds for specific locations, we achieve higher punctuality than standard systems. 

Q: What added value do The Optimal Partner’s real-time monitoring services provide to clients? 

A: We offer two layers of monitoring: one for our clients to track their operations via over 1,000 customizable dynamic panels, and another where we audit client performance monthly. Our real-time data feeds into these panels, allowing clients to visualize their logistics in a way tailored to their specific needs and across multiple countries if necessary.

We also use an internal performance monitoring system to continually assess our clients’ operations. This unique service allows us to identify potential issues early, holding monthly meetings to address and resolve them before they escalate. 

Q: How does your platform help businesses determine optimal pricing strategies for different regions or product types? 

A: Our platform integrates demand forecasting, inventory optimization, and route management, which directly supports pricing strategies. By analyzing demand patterns and supply chain data, we help businesses maximize product performance and profitability without causing disruptions. The pricing management feature allows for fine-tuning demand in specific regions or product categories, ensuring businesses can adjust without overreacting or destabilizing their supply chain. This approach complements our other solutions, such as route and inventory management, ensuring a balanced and efficient operation.

Q: How does The Optimal Partner’s fleet dimensioning service address issues in fleet management, especially during peak seasons? 

A: The biggest challenges across Latin America are traffic congestion, new regulations, and the growing push for EVs, which have range and load capacity limitations. Cities are becoming more congested and clients constantly need to adjust to restrictions, like new traffic laws or limited vehicle access. Our fleet dimensioning service helps clients continuously optimize their fleets, adjusting routes and schedules to minimize delays and comply with restrictions such as vehicle access or peak-hour bans.

Q: How is The Optimal Partner helping its clients reduce their environmental footprint while still optimizing their supply chains? 

A: We focus on efficiency, which naturally leads to a cleaner and more environmentally friendly operation. Our goal is to distribute products and transport people using fewer vehicles, reducing mileage, emissions, and urban congestion. Clients appreciate this dual benefit of operational efficiency and positive environmental externalities. We also help clients evaluate and optimize their fleets with a focus on electrification. 

Q: What are the biggest challenges you have faced recently in the Mexican market? 

A: Mexico’s complex road network, especially in cities like Mexico City, poses significant challenges in terms of modeling and speed. However, we are well prepared for these challenges. Our experience in navigating intricate logistics systems equips us to adapt and successfully manage these obstacles.

Q: What trends do you foresee shaping the logistics industry in Latin America over the next few years, and how is The Optimal Partner positioning itself to stay ahead? 

A: The logistics industry in Latin America is on the brink of significant transformation, primarily driven by the necessity of digitalization. More companies are recognizing the importance of adopting advanced technologies to enhance their logistics operations, regardless of whether logistics is their core business or a secondary function. This shift is essential not only for improving operational efficiency, but also for gaining a competitive advantage in a rapidly evolving market.

This trend will likely continue to grow, leading to substantial benefits for businesses that embrace digital transformation early. Our experience shows that companies can cut their fleet by between 10% and 20%, while cutting costs by 5%-10% and improving service. For example, we consistently maintain over 95% on-time delivery accuracy within a 10-minute window, which is a testament to our operational effectiveness. Achieving such high levels of precision requires more than just technology; it necessitates a deep understanding of each client’s unique operational context. Our systems are designed to adapt to the specific needs of our clients, whether they are in the oil and gas sector, pharmaceuticals, or any other industry. 

Q: What are The Optimal Partner’s primary goals for next year? How do you envision the company evolving in response to changing market dynamics? 

A: Our primary goal for next year is to achieve responsible growth without compromising quality by taking the time to address any operational issues that arise, while fully committing to finding multiple solutions to meet our clients’ needs. When clients place their trust in us, it is our duty to take that responsibility seriously. 

While we are experiencing significant growth as a company, we prioritize sustainable expansion that adds real value for our clients rather than pursuing rapid, unchecked growth.

In Mexico, we aim to onboard five major clients in the coming year, targeting significant top companies in each industry. We are determined to make every effort to reach this objective, as it represents not just growth for our company, but also the establishment of strong partnerships that will enable us to better serve our clients and adapt to evolving market dynamics.

The Optimal Partner is a leading Chilean company in end-to-end logistics solutions that offers a comprehensive service throughout the entire supply chain.