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The ROI of Emotion: Brand as a Financial Defense
By Ana Ramos - Thu, 12/11/2025 - 08:30
Pivoting from cold data to emotional branding can fix retention and unit economics, proving purpose drives profitability, writes Ana Ramos.
https://mexicobusiness.news/tag/b2c
More Sustainability
Decarbonized, Waste-Free Future Depends on Tech Refurbishment
By Duncan Randall - Fri, 10/31/2025 - 13:35
Refurbishing used digital devices will be crucial to decarbonization and waste-mangement, say Reducto’s Vittoria Zaniboni and Tomás Morán.
Going Beyond Physical Flow with Business Intelligence: Amerisa
By Fernando Mares - Tue, 09/09/2025 - 13:38
Amerisa Logistics’ Remy Guyot notes the importance of going beyond using technology to move goods, but to add value through business intelligence.
Mexico Ranks Near Bottom in Online Shopping at 33%: OECD
By MBN Staff - Tue, 08/05/2025 - 15:25
Only 33.2% of Mexicans shopped online in 2024, ranking second to last in the OECD, well below the 71.3% average, says OECD data.
Scaling Logistics With Tech, Security, Circular Solutions
By Adriana Alarcón - Mon, 07/14/2025 - 10:00
Mexico’s logistics sector is becoming more technology-driven, enabling faster and more precise operations, says Promologistics’ Felipe Ordóñez.
Mexico Leads LATAM eCommerce With 16.1% Retail Share
By Óscar Goytia - Mon, 07/07/2025 - 16:30
Mexico leads LATAM eCommerce growth with 16.1% retail share, boosted by AI and omnichannel adoption, says VTEX’s Marcos Pueyrredon
Innovation, AI, and Talent to Enable Digital Transformation
By Diego Valverde - Tue, 02/11/2025 - 12:10
Emerging technologies like AI, ML, and advanced analytics optimize decision making and improve operational efficiency, says Coderio’s Joaquin Quintas.
Automation Allows for Flexible, Scalable Storage Solutions
By Adriana Alarcón - Wed, 02/05/2025 - 11:15
Automation eliminates storage inefficiencies, making inventory management seamless and more user-friendly, says Spakio’s Santiago González.
Proactive Monitoring Solutions Enhance Digital User Experience
By Diego Valverde - Tue, 01/21/2025 - 10:10
Companies are turning to advanced monitoring to gain real-time insights and detect critical applicationsn issues, Movizzon's CEO Antonio Arancibia
Large Companies Key to Improved MSME Productivity
By Marina Cigarini - Mon, 12/09/2024 - 10:00
Working closely with large, thriving companies is an important route to higher MSME productivity. Marina Cigarini delves into the issue.