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By Emanuel Westdorp - Fri, 10/31/2025 - 08:30

Brand perception is reality. Close the reality gap between promise and delivery with authenticity and coherence, writes Emanuel Westdorp.

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https://mexicobusiness.news/tag/brand-management

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By Emanuel Westdorp - Thu, 08/28/2025 - 06:00

A strong brand is a key strategic asset for startups from their inception, ultimately helping them secure funding, writes Emanuel Westdorp.

By David Gonzalez - Tue, 06/24/2025 - 07:30

Brands must understand how AI ‘reads’ them and create consistent, verifiable content for algorithmic visibility, writes David Gonzalez.

By Óscar Goytia - Mon, 06/16/2025 - 12:05

Renault CEO Luca de Meo will resign on July 15, 2025, and is expected to lead luxury giant Kering, succeeding François-Henri Pinault