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Opportunities to Expand Into the United States
By Antonio Tejedo - Wed, 02/21/2024 - 10:00
US expansion will not be easy but it will present attractive growth opportunities for enterprises operating in Mexico, writes Antonio Tejedo.
https://mexicobusiness.news/tag/branding
More Tech
Triggering Business Excellence: Success and the Power of Branding
By Tavo Zambrano - Wed, 01/17/2024 - 09:00
Successful branding revolves around a multifaceted endeavor that goes beyond just an identifying name. Tavo Zambrano offers his tips.
Show Who We Are to Explain What We Do
By Jorge Cristerna - Tue, 05/02/2023 - 11:00
In mining, branding is an important tool to send the right message about the positives the industry provides, writes Jorge Luis Cristerna Medina.
Getting Into the Mind and Heart of Consumers on the Sales Floor
By Juan Carlos Molina - Wed, 03/22/2023 - 09:00
Knowing a customer’s awareness level is very important before launching a rebranding or marketing campaign, writes Juan Carlos Molina.
Transforming Crisis Into Opportunities
By Alberto Pineda - Mon, 10/10/2022 - 12:00
Alberto Pineda discusses how working through a Strategic-Tactical Plan is helping his region grab opportunities.
Give Your Brand to the People: Brand Crowdsourcing
By Jorge Lara - Mon, 08/01/2022 - 15:00
By giving your brand to the people, you can accelerate the process of trial and error and grow faster in branding, users or sales, writes Jorge Lara.
If You Haven't Built Your Employer Branding Yet, Now Is the Time
By Ricardo Rodarte - Tue, 06/21/2022 - 09:00
Employer branding goes beyond a simple definition, touching on a company’s value proposition as a potential employer, writes Ricardo Rodarte.
Forget Expensive Ad Seconds on Linear TV, Digital Is all the Rage
By Nicolás Brandoni - Mon, 05/02/2022 - 13:00
Digital and livestreaming are the new ‘ad-venture’ for brands wanting to have meaningful interactions with users, writes Nicolás Brandoni.
The Certainty of Brands
By Carlos Herrero - Tue, 03/16/2021 - 15:23
Brands provide specific, relevant values, not run-of-the-mill mediocrity. Extrategia’s Carlos Herrero explains why.

TikTok Launches “TikTok for Business”
By José Escobedo - Fri, 06/26/2020 - 16:35
The new platform hopes to create solutions for businesses that will connect and grow TikTok´s expressive community.