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By Antonio Tejedo - Wed, 02/21/2024 - 10:00
US expansion will not be easy but it will present attractive growth opportunities for enterprises operating in Mexico, writes Antonio Tejedo.
https://mexicobusiness.news/tag/branding
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By Tavo Zambrano - Wed, 01/17/2024 - 09:00
Successful branding revolves around a multifaceted endeavor that goes beyond just an identifying name. Tavo Zambrano offers his tips.
By Jorge Cristerna - Tue, 05/02/2023 - 11:00
In mining, branding is an important tool to send the right message about the positives the industry provides, writes Jorge Luis Cristerna Medina.
By Juan Carlos Molina - Wed, 03/22/2023 - 09:00
Knowing a customer’s awareness level is very important before launching a rebranding or marketing campaign, writes Juan Carlos Molina.
By Alberto Pineda - Mon, 10/10/2022 - 12:00
Alberto Pineda discusses how working through a Strategic-Tactical Plan is helping his region grab opportunities.
By Jorge Lara - Mon, 08/01/2022 - 15:00
By giving your brand to the people, you can accelerate the process of trial and error and grow faster in branding, users or sales, writes Jorge Lara.
By Ricardo Rodarte - Tue, 06/21/2022 - 09:00
Employer branding goes beyond a simple definition, touching on a company’s value proposition as a potential employer, writes Ricardo Rodarte.
By Nicolás Brandoni - Mon, 05/02/2022 - 13:00
Digital and livestreaming are the new ‘ad-venture’ for brands wanting to have meaningful interactions with users, writes Nicolás Brandoni.
By Carlos Herrero - Tue, 03/16/2021 - 15:23
Brands provide specific, relevant values, not run-of-the-mill mediocrity. Extrategia’s Carlos Herrero explains why.
By José Escobedo - Fri, 06/26/2020 - 16:35
The new platform hopes to create solutions for businesses that will connect and grow TikTok´s expressive community.