Loading...

Loading...

Brands Turn to “Human-Only Content” Amid AI Saturation
By Diego Valverde - Wed, 12/17/2025 - 08:30
As Generative AI floods content, brands pivot to human-only marketing, betting authenticity and trust outperform synthetic creativity.
https://mexicobusiness.news/tag/consumer-trust
More E-Commerce & Retail
Buen Fin 2025 Hits Record Sales Amid Surge in Digital Fraud
By Mariana Allende - Wed, 12/10/2025 - 15:14
El Buen Fin 2025 set record results, while concerns rise over a potential jump in digital fraud this holiday season.
Mexico Senate Approves “Made in Mexico Day” for MSME Support
By Mariana Allende - Mon, 12/08/2025 - 13:51
Mexico’s Senate approved a “Made in Mexico Day” to promote local consumption and support MSMEs; the initiative heads to the Chamber of Deputies.
Selles Must Focus on Visibility and Not Just Being Online
By Mariana Allende - Thu, 10/16/2025 - 09:44
It is no longer about just being online; it is about visibility and being found in the right way, says Francisco Pinilla, Country Manager, Multivende.
Security Emerges as Key Driver of Trust in Mexican E-Commerce
By Diego Valverde - Fri, 09/05/2025 - 08:40
Security drives trust and growth in Mexican e-commerce, with 97% of SMEs and 94% of shoppers making it their top priority, says PayPal.
Mexico Aims to Surpass 1,000 Patents After Record in 2024: IMPI
By MBN Staff - Mon, 08/18/2025 - 12:07
Mexico set a record with 700 domestic patents in 2024 and targets over 1,000 this year, says the Mexican Institute of Industrial Property (IMPI).
Why Is E-commerce Not Making Any Sense Right Now?
By Patrick Lassauzet - Mon, 06/23/2025 - 08:30
E-commerce in Mexico is growing, but rising prices and ‘perception inflation’ are challenging consumer trust and spending, writes Patrick Lassauzet.
AMVO Expects Growth in Hot Sale 2025 with More Digital Channels
By MBN Staff - Tue, 05/13/2025 - 07:37
AMVO expects higher Hot Sale 2025 participation as brands expand digital channels and adapt to evolving consumer trends.
Diversity: The Best Business Companies Fail to Fully Understand
By Javier Torre Alcaraz - Mon, 04/21/2025 - 06:30
True DEI drives profit, innovation, and brand trust. Inclusion must go beyond quotas to shape future-ready companies, writes Javier Torre Alcaraz.
Mexico Hit by 31 Million Cyberattacks in 2024
By MBN Staff - Mon, 03/10/2025 - 14:30
Mexico saw 31 million cyberattack attempts in 2024, 55% of Latin America’s total, highlighting urgent security and efficiency needs, says Teramind.