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ESG and Corporate Prestige: The New Currency of Value Creation
By Jorge Humberto Lezama Brito - Wed, 11/26/2025 - 08:30
ESG is the new currency of prestige, with structured frameworks, measurable goals, and transparency driving value creation, writes Jorge Lezama.
https://mexicobusiness.news/tag/customer-loyalty
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How WhatsApp Calls Enhance Customer Experience
By Daniel Zenteno - Wed, 10/02/2024 - 14:00
WhatsApp Business Calling provides powerful functionality, but how can businesses leverage this tool effectively? Daniel Zenteno explores the issue.
The Foolproof Method for Winning Over Customers
By Shelley Pursell - Tue, 09/17/2024 - 12:00
The fundamental principles of Inbound Marketing are centered on three pillars. Shelley Pursell takes a look.

Lesson Learned: The Predictable Catastrophe of AI Advertising
By Yecely Díaz - Thu, 08/24/2023 - 13:00
It’s no good investing in AI when it comes at the expense of the very thing businesses are trying to win: customer loyalty, writes Yecely Díaz.
Adequate Demand Planning Can Mitigate Inventory Risks
By Juan José García - Wed, 05/24/2023 - 14:00
Accurate forecasts using data and AI can lead to numerous positive returns, from higher sales to improved customer loyalty, writes Juan José García.
How to Win in a Cookie-Less Future Using First-Party Data
By Chiara Sheldon - Mon, 01/09/2023 - 13:00
Cookie-less alternatives present Mexican companies with a unique opportunity to offer their customers a closer relationship, writes Chiara Sheldon.
E-Commerce Resists Inflation, Exceeds Expectations in 2022
By Rubén Imán - Mon, 01/09/2023 - 11:00
Online sales have become a daily practice for Mexicans and an important activity for economic growth, writes Ruben Iman.
Empathy the Key to Customer Loyalty
By Sofía Hanna - Wed, 02/23/2022 - 10:27
Genesys is innovating in the customer service sector by adding empathy to the equation, says Rafael Sanchez.
PeopleOPTI: Professionalizing, Optimizing Talent Decision-Making
By Sofía Hanna - Tue, 02/15/2022 - 08:57
Being strategic means seeing people as an asset. It is key to determining the ROI from your talent, says PeopleOPTI’s Federico Barcos.
Traceability Company Sets Mexican Logistics Tendencies For 2022
By Pamela Benítez - Wed, 01/12/2022 - 10:00
Beetrack considers that the tech transformation in logistics has encouraged the use of customer loyalty technologies and blockchain.