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Purpose-Driven Tech Is Key to Creating Value in the Hybrid Era
By Javier Cordero - Mon, 07/13/2026 - 06:00
Adopt open, hybrid cloud infrastructure to ensure digital sovereignty and scale business operations efficiently, writes Javier Cordero.
https://mexicobusiness.news/tag/data-driven-decisions
More Tech
Closing the IT Gap: Strategic Monitoring as a Business Asset
By Luciano Alves - Thu, 02/05/2026 - 07:30
Mexico's tech boom requires shifting IT talent from basic tool operation to strategic, business-aligned consulting, writes Luciano Alves.
The Myth of Christmas as a Fix-All: What Really Sustains Retail
By Anabell Trejo - Wed, 12/10/2025 - 07:30
Christmas doesn't fix anything. It is a retail stress test that exposes operational weaknesses and poor strategic planning, writes Anabell Trejo.
Marketing is No Longer a Funnel, It's a Loop
By Shelley Pursell - Thu, 10/30/2025 - 09:00
Inbound marketing isn't dead, it just stopped standing still. Enter loop market, a new concept and way of thinking. Shelley Pursell explains.
How Listening to Employees Can Shape Future of Client Experience
By Jorge Mandujano - Tue, 09/16/2025 - 06:30
CX and EX are merging as employees and customers become vital for innovation, with AI playing a pivotal role in this shift, writes Jorge Mandujano.
Marketing's New Era: How AI and Data Are Transforming Brands
By José Soto - Thu, 09/11/2025 - 06:30
Three levers — AI that amplifies, automation that orchestrates, and analytics that guides — are accelerators of real connection. José Soto explains.
BNPL, Tariffs, and Data: Mexico’s E-Commerce in Focus
By Sofía Garduño - Thu, 07/03/2025 - 10:07
Mexico’s e-commerce evolves with BNPL partnerships, tariff challenges, data use struggles, and lessons in scaling digital commerce globally.
Data-Driven Decisions: Is Mexican Retail Truly Strategic?
By - Wed, 07/02/2025 - 14:30
Mexican retail must move beyond intuition to data-driven strategies, using real metrics to boost efficiency and conversion, writes Francisco Álvarez.
Forum Salud 2025 Highlights Role of Tech in Healthcare’s Future
By Sofía Garduño - Fri, 05/30/2025 - 10:00
Mexico’s Forum Salud Digital 2025 spotlighted AI and tech as key drivers for a more efficient, interoperable, and value-based healthcare system.
Operational Efficiency Starts With the Right Questions
By Lorena Ruiz - Wed, 05/28/2025 - 06:00
Strong data analysis starts with asking the right questions, especially in fleet management, where clarity drives real impact, writes Lorena Ruiz.

Balancing Tech, Human Touch for Efficient Operations: GlobalTranz
By Fernando Mares - Fri, 05/23/2025 - 12:17
GlobalTranz’s Walter Campos stresses that while tech can streamline some processes, addressing clients’ specific needs requires human interaction.