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By Carlos Herrero - Tue, 02/09/2021 - 13:12
What is key for research to respond to reality and serve the objectives for which it is designed? Carlos Herrero takes a look.
https://mexicobusiness.news/tag/extrategia
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By Carlos Herrero - Fri, 11/13/2020 - 13:59
The prestige of the brand is a marketing strategy that is built to communicate its value. It cannot be bought or given away.
By Carlos Herrero - Mon, 10/19/2020 - 13:30
None of the big companies have been able to achieve their goals and convince society without the support of corporate communication
By Carlos Herrero - Tue, 09/08/2020 - 13:16
Communication is not only the transmission of ideas, but it must be done in an effective way that generates value to its audience.
By Carlos Herrero - Thu, 08/13/2020 - 09:24
Communication is key to embracing the new normality. Here are some tips on how to make the most of your communication strategy, says Carlos Herrero.
By Carlos Herrero - Tue, 07/14/2020 - 08:30
Experience tells us there are ways of preventing crises. If we apply this to a company's strategies, long-term success will follow.
By Jan Hogewoning - Mon, 04/27/2020 - 19:08
All companies must have a communication strategy. This is a form of social responsibility and commitment.
