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By Mariana Allende - Thu, 01/01/2026 - 10:00
This week, Zara adopts Generative AI, while Amazon and Aeromexico boost logistics. Social media and the 2026 World Cup drive retail growth.
https://mexicobusiness.news/tag/ipsos
More E-Commerce & Retail
By MBN Staff - Tue, 12/30/2025 - 12:58
Ipsos report finds 61% of Mexican holiday shoppers are influenced by social media, with a shift toward digital payments and financial prudence.
By MBN Staff - Mon, 12/15/2025 - 09:35
Mexican workers value their jobs but increasingly set boundaries, redefining engagement and prioritizing personal well-being.
By Mariana Allende - Thu, 10/30/2025 - 10:00
Shoppers plan early for El Buen Fin, Black Friday, and Día de Muertos, combining online and in-store purchases despite tariff-driven slowdowns.
By Mariana Allende - Wed, 10/29/2025 - 07:42
Survey shows 94% of Mexicans plan purchases during El Buen Fin, Black Friday, and Cyber Monday, with most starting planning early.
By Mauricio Martínez - Tue, 07/15/2025 - 11:30
In Mexico's uncertain economy, 25 brands grew through sustained, quality marketing investment and smart pricing, writes Mauricio Martínez.
By Julian Coulter - Tue, 07/15/2025 - 07:30
Future success for Buen Black Cyber relies on understanding consumer behaviors and leveraging AI across channels, writes Julian Coulter.
By Mariana Allende - Fri, 05/23/2025 - 08:06
Hot Sale 2025 in Mexico sees rising popularity, with 90% planning to shop and spending expected to grow 20% over 2024, per Ipsos and Google.
By Diego Valverde - Thu, 05/22/2025 - 13:07
This week, Mexico’s multimodal shoppers tap over 130 touchpoints per day, smart fleets rise, and students tackle social issues with STEM innovation.
By Diego Valverde - Thu, 05/15/2025 - 16:00
Mexican consumers now search, scroll, stream, and shop across over 130 touchpoints daily, reshaping brand engagement via Google and YouTube.
