Adidas sells Reebok for US$2.4B
News Article
Adidas will be divesting Reebok to US conglomerate Authentic Brands Group for US$2.4 billion, down US$1.3 billion from its original purchase price.
Nike Air Jordan 1
News Article
Sotheby's and Christie's are auctioning designer bags and sneakers. According to Stockx, the sneaker market will be worth US$95 billion by…
Girl with Panam Shoes
Alma Italia Mendoza
Public Relations Director
Panam is proud to be a Mexican shoe brand that embraces its identity while at the same time adapting to the latest trends.
Adidas Nike COVID-19
News Article
The world’s leading sports brands have faced the crisis in very different ways. Nike is the winner so far.
Helena Ferreira, Retail Director of Nike México
Helena Ferreira
Retail Director
Nike México
For Helena Ferreira, Retail Director of Nike Mexico, sports can be an empowerment tool and a way to overcome barriers, athletically and socially.
by Ruifo
Weekly Roundups
Despite a weak peso, the Mexican government remains optimistic toward economic growth. Read more about this in our weekly roundup!
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