AI, ESG Redefine Mexico’s Industrial Future: The Week in Tech

This week, the launch of PotencIA Mx, backed by Tecnológico de Monterrey, Meta, and the Ministry of Economy, highlighted a coordinated push to make AI adoption accessible to startups and SMEs. Meanwhile, the growing data center ecosystem reflected Mexico’s strategic role in global digital infrastructure. On the global stage, Amazon’s 14,000 job cuts served as a reminder that even tech giants are recalibrating amid a slower growth cycle and evolving post-pandemic realities.

Ready? This is your week in technology!

Mexico

Nvidia, Coca-Cola, Holcim Cite AI, ESG Shaping Mexico Industry

Artificial intelligence and sustainability are reshaping business models across industries in Mexico, according to executives from Nvidia, Coca-Cola, and Holcim. “We never imagined that gaming graphics cards would become tools for machine learning, as they are today through AI processors,” says Marcio Aguiar, Director, Nvidia’s Enterprise Division for Latin America. 

PotencIA Mx: AI Accelerator Empowers Mexican Startups, SMEs

Tecnológico de Monterrey, Meta, and the Ministry of Economy launched PotencIA Mx, an accelerator designed to help Mexican startups and SMEs to integrate AI into operations to improve efficiency and identify new business opportunities.

Tecnológico de Monterrey to Launch Digital Humanities Degree

The Tecnológico de Monterrey will launch a new undergraduate program in Digital Humanities and AI in August 2026. The degree aims to combine humanistic thinking with technological skills to prepare professionals for the ethical and social challenges posed by AI.

Stulz Hosts Sixth Mexico City Oktoberfest for Data Center Leaders

Stulz, the German air conditioning solutions provider, hosted the sixth edition of its hallmark Oktoberfest event in Mexico City, bringing together business leaders from the data center, mission-critical infrastructure, IT, and technology sectors. Attendees discussed the growing demand for data centers and the need for Mexico to integrate sustainability solutions to remain competitive. 

International

Amazon to Cut 14,000 Jobs Amid Slower Post-Pandemic Growth

Amazon has confirmed the elimination of about 14,000 corporate jobs, a process that will begin imminently and is expected to conclude in early 2026. This adjustment represents the second-largest workforce reduction in the company's history, following previously announced cuts.