Stulz Hosts 6th Mexico City Oktoberfest for Data Center Leaders

Stulz, the German air conditioning solutions provider, hosted the sixth edition of its hallmark Oktoberfest event in Mexico City, bringing together business leaders from the data center, mission-critical infrastructure, IT, and technology sectors. In attendance were representatives from across the data center value chain, who commented on the growing international demand for data centers and the need for Mexico to integrate sustainability solutions to remain competitive. 

Axel Schneider, Stulz’s President for Spain and Latin America, opened the event by commenting on the importance of the data center sector to Mexico’s continued development. “Mexico and Latin America are experiencing a technology boom. Despite temporary caution, the long-term trajectory for data centers and mission-critical infrastructure is strong,” he said. 

Schneider also reflected on the importance of Stulz Oktoberfest 2025 to this trajectory. “Events like Oktoberfest allow us to strengthen partnerships, integrate solutions, and support growth across the region,” he said. “This is our sixth Oktoberfest in Mexico, and it has become a business hub for the industry. We are expanding distribution across Mexico, Panama, Colombia, and Peru, strengthening our market presence while providing integrated cooling and mission-critical solutions.”

Emigdio Granillo, Managing Director for Stulz Mexico, backed Schneider’s sentiments, noting that the event reflects the company’s mission to strengthen industry collaboration and cross-sectorial ties. “The purpose is simple: to bring together the community, strengthen connections, and facilitate business opportunities,” said Granillo.

Forging a More Sustainable Data Center Sector

Given the resource-heavy nature of data processing and storage, sustainability was a key focus for industry leaders in attendance. Within the context of shrinking US investments due to trade and tariff uncertainty, executives from across the data center value chain emphasized renewable energy, water management, and energy-efficient infrastructure as key areas for growth and competitiveness.

“Investing in renewable energy and better water management is crucial for the expansion of Mexico’s data center and mission-critical infrastructure sector,” stated Granilo. He underlined that for Stulz, “sustainable practices are no longer optional—they are central to remaining competitive.”

Charofil highlighted the value of minimizing environmental impact through product design. “Our cable trays and components are optimized for solar and renewable applications, reducing carbon output. Sustainability starts in the design phase, and we continuously improve plant operations to ensure efficient energy use,” explained Adriana López, CEO at Charofil.

The International Computer Room Expert Association (ICREA) emphasized technical guidance and knowledge sharing as keys to making Mexico’s data center sector more sustainable. “Sustainability isn’t just about using less water or energy; it’s about applying resources efficiently. Many assume data centers consume excessive water—but with modern solutions, usage is minimized,” said Carolina Cortés, CEO of ICREA. She argued that the industry must transition from oversized, inefficient facilities to modular designs that take into account local conditions and resource availability. 

Given the importance of making the data processing and storage sector more sustainable, energy solution provider ABB, along with its distributor ABSA Group, outlined initiatives being taken in greenhouse gas (GHG) emissions reductions and energy efficiency. “ABB is actively monitoring and reducing carbon footprints across all operations through innovative new software systems, while our solutions, from energy management to electromobility, are specifically designed to promote sustainability,” said Luiz Carlos Garza, General Manager for ABSA Group. Garza noted that lessons from successful bus electrification projects in Monterrey and Merida were being applied to its work on data centers.