Puebla Projects MX$20 Billion Investment Through Development Hub

Puebla's Well-Being Development Hub is poised to attract up to MX$20 billion in investments, generate 20,000 direct jobs and create an additional 40,000 indirect jobs, positioning it as the first project in Mexico to fully populate its industrial areas, state officials said. The initiative aims to revitalize a region that has remained inactive for 15 years and is part of a broader strategy to boost regional economic growth. 

The announcement followed a meeting led by Governor Alejandro Armenta, with participation from Luis Ernesto Salomón, Technical Secretary of the Intersecretarial Commission, Ministry of Economy. According to Salomón, the federal government will support the installation of national and international companies within the development hub. He said the project has institutional backing to ensure legal certainty, infrastructure, and streamlined processes for investors seeking to establish operations.

Armenta emphasized that the region, designated as the Capital of Technology and Sustainability, aims to generate community-based wealth and drive an economic transformation for the state. He said the initiative will be strengthened by major infrastructure projects such as the Puebla–Mexico City–Veracruz passenger train promoted by President Claudia Sheinbaum, expanding connectivity and competitiveness across the region.

Investment Projects and Target Industries

Projects presented during the meeting span food production, plastics, recycling, audiovisual production, metal-mechanics and transportation equipment. Initiatives include Agrotech Hub, Motores Limpios Zacua, Peisa Foods, a Tire Recycling and Micronization Unit, Empacadora Villacarriedo, Estudios Cinematográficos Puebla Cinco de Mayo, Gran Valle Puebla Cinco de Mayo and Universidad de América Latina.

The proposals were evaluated with support from Mexico’s Development Bank and the Regional Economic Development and Relocation Advisory Council. Technical teams reviewed initiatives related to clean industry, electromobility, educational infrastructure, food production, specialized recycling and agricultural development to ensure alignment with project goals.

In a separate meeting, mayors from surrounding municipalities were invited to join the strategy and leverage the economic opportunity. Representatives attended from San Salvador el Seco, Nopalucan, Mazapiltepec, Acatzingo, San Jose Chiapa, Ocotepec, San Nicolas Buenos Aires, Soltepec, Rafael Lara Grajales, Cuyoaco, Libres, Oriental, Acajete, Tepatlaxco and Amozoc.

With these actions, the state government reaffirmed its commitment to an inclusive economic model and investment attraction that strengthens regional development, promotes job creation, and expands opportunities for companies and communities connected to the project.

Google to Launch Mexico`s First AI Lab in Puebla 

Supporting regional technological development, MBN reported that Google will begin installing its first AI lab in Mexico in January 2026. The project, to be developed in Puebla, is expected to operate within the federal government’s Well-Being Development Hub in San Jose Chiapa. The initiative aligns with ongoing public investment in electric infrastructure designed to support energy-intensive companies. Manuel Tierno, Commercial Manager, Google Cloud, confirmed the project during the Tech Capital Summit held in Puebla. 

“These strategic alliances support young people and transform government processes,” says the state’s Minister of Science and Technology, Celina Peña.

The government of Puebla reports that Google’s AI lab will be linked to a broader effort to position San Jose Chiapa as a development hub for technology projects. The area, commonly referred to as Ciudad Modelo, spans 400ha and is part of a federal program intended to attract companies that depend on high-capacity energy systems and continuous operational availability.

A new electric substation is under construction to meet the requirements of companies that plan to deploy data-driven operations, automation workloads, and cloud-based services in the region. The state cabinet reports an investment of MX$600 million (US$32.8 million) in the substation, which will provide 60MVA once operational. The facility will supply the capacity needed for companies that require uninterrupted energy consumption.