Mexican Retailers Use AI in Hot Sale 2025 to Boost Satisfaction

During Hot Sale events, retail website traffic soars, prompting companies to adopt artificial intelligence (AI) for smoother operations. In Mexico, the 2024 Hot Sale generated MX$34.54 billion in sales, a 15.3% growth compared to 2023. By 2025, businesses will rely on AI to forecast demand, optimize pricing, and deliver personalized user experiences.

AI-driven intelligent agents are transforming customer service, managing inquiries and transactions autonomously. This evolution is compelling companies to create experiences tailored to both human consumers and automated systems.

Key AI tools utilized during Hot Sale include recommendation engines, generative chatbots, predictive logistics, targeted ads for digital agents, and tools for real-time social media analysis.

Zendesk’s 2025 CX Trends report highlights that 95% of customer support agents in Latin America now use AI copilots to boost efficiency. Furthermore, 93% of agents prefer a hybrid approach, combining AI support with human oversight to enhance outcomes.

Consumers are also warming up to AI solutions, with 79% of Latin American users expressing willingness to engage, as long as interactions are efficient and empathetic.

Companies implementing AI report tangible results, such as reducing repetitive tasks by 44% and achieving up to a 92% increase in customer satisfaction.