Self-Consumption Key to Mexico's Industrial Growth

Q: What motivated Prosolia to return to the Mexican market?

A: We returned to Mexico for two main reasons. First, European clients with operations in Mexico started asking about similar models to what we had in Europe for their Mexican plants. At that time, we were opening operations in Germany, strengthening our position in Italy. Mexico came as a new opportunity. Second, a government transition was coming up and some of the energy policies from both administrations suggested that there could be an opportunity for growth in this area. 

Our strategy depends quite a bit on regulation. Our main focus has always been industrial self-consumption and with the new specialized counter for projects up to 20MW, there was a strong opportunity for us. We are also developing utility-scale projects, although there is a bit more ambiguity in that space. We are positioning ourselves and will move forward as the market allows. Our mission is to help decarbonize industrial companies, and that is what we know how to do best.

Mexico is the country with the most growth potential for Prosolia. It is a country that has everything: a combination of opportunity and need, and a lot of room for growth. For us, the timing is perfect as we just completed a capital increase, so we are very well backed and have the capacity to grow.

Q: What is Prosolia’s growth ambition in Mexico and how do you plan to position the company in the self-consumption segment?

A: We want to be a benchmark in this segment, supported by  a strong capacity for growth. While we are smaller than companies that have several gigawatts of capacity,we believe that the gap in self-consumption, particularly with projects up to 20MW for energy-intensive industries like automotive, is an ideal fit for Prosolia. 

We are arriving at the right moment, since this segment has not been fully explored. Now is the time to aim to be the best in this space. We have very competitive prices, and we also have very comfortable financing structures that allow us to back installations with ease. This gives us the flexibility to enter many projects at the same time. The idea is to lead through good marketing, building a strong brand, and becoming a reference company in the sector.

Q: What do you see as the biggest infrastructure challenges for renewable energy development in Mexico, and what solutions do you think are most viable?

A: The challenge in Mexico is the lack of transmission capacity. Generation is not really the problem, once permits are granted, projects can be built in six months to a year. That part moves quickly. The issue is transmission, as networks simply do not have the capacity. But, if you generate where you consume, this problem disappears. Another challenge is managing peak demand. I also think storage still needs more technology and development, but right now technology is pretty solid.

Self-consumption combined with storage, especially in renewables, is a solution that even the government now recognizes and is starting to support. I think authorities are beginning to clear up certain doubts; the next step is putting things into practice, which I understand is a bit complicated. You can write all the laws you want, but they have to be implemented.

Globally, self-consumption makes a lot of sense, and in Mexico, it is an obvious fit for its problems. I think the country will learn more and more from this. At the moment, we are waiting for regulatory clarity.

Q: How would you describe the evolution of the self-consumption market in Mexico in recent years, and where do you see it heading?

A: Self-consumption has come a long way over the past years but we’re still only scratching the surface, there’s huge untapped potential and everyone’s waiting for the real boom to begin Many specialized professionals in Mexico had to leave, some started working remotely, and others went to different countries, but now you can feel them coming back. Companies are starting to believe in the market again, and things are starting to move.

1Q25 was not as strong as expected because everyone was still waiting for regulatory clarity. There are many projects stuck in the pipeline that I believe will soon be released. The renewable energy sector is going to grow significantly when this happens. The world is watching closely. Renewables are in a really good moment technologically, and beyond that, there is the social responsibility that companies are increasingly taking on. When you consider that renewables are cheaper, more stable, and can now be combined with batteries, there is really no reason not to get involved.

Q: What sets Prosolia apart from other solar developers in Mexico, and how does your business model give you a competitive edge?

A: At the end of the day, panels and inverters come from the same suppliers. We all use more or less the same technology, so what really sets us apart is the engineering we bring to the table. We have solid financial backing and we are a company with more than 20 years of experience. We have grown alongside all the technological advances, and we are always at the forefront.

Engineering is a core part of what we do. Maintenance is not exactly rocket science either, but it does take investment and commitment. In the PPA model we use, the installation is ours, so it is in our best interest to keep it clean and ensure it is always producing at 100% capacity, because we are the ones selling the energy.

Another key differentiator is that we offer very competitive energy thanks to our strong financial capabilities. We operate at a large enough scale to push prices down as much as possible while always maintaining the highest quality standards.

At the technological level, most developers work with similar components, panels, inverters, and structures that come from the same top-tier manufacturers. What truly sets us apart is the engineering know-how we bring to each project, backed by a company with over 20 years of experience and solid financial support. We've grown alongside the evolution of solar technology and we’re always at the forefront.

Engineering is a core strength of ours. While maintenance isn’t rocket science, it does require investment and commitment,  something we take seriously. Under the PPA model we use, the installation remains ours, so it’s in our own interest to keep the system clean and operating at 100% capacity,  we’re the ones selling the energy, and performance directly impacts us.

Another key differentiator is cost-efficiency. Thanks to our strong financial capabilities, we’re able to operate at scale and offer very low-cost energy, while always maintaining the highest quality standards.

Q: What are your views on the regulatory environment in Mexico and how is it impacting your ability to move forward with projects?

A: From a regulatory standpoint, there is not much we can do other than wait and, as much as possible, communicate our needs and the industrial sector’s perspective to policymakers through public forums. But in the end, it is politicians who make the decisions.

Things will eventually open up, although there is still some ambiguity about the timelines. We are waiting to see when these “rules of the game” that the president has mentioned will actually come into play. I am convinced they will. It is the most logical path forward, and there is an enormous energy need in the country, which is only going to grow. 

Prosolia Energy is a vertically integrated European clean‑energy independent power producer (IPP). Operating 343MW and developing 3.7GW across Spain, Portugal, France, Italy, Germany, and Mexico, it delivers custom on‑grid and industrial renewable solutions centered on decarbonization and competitiveness.