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Transforming the Present to Lead the Future

By Laura Tamayo - Bayer
Director of Public Affairs, Communication and Sustainability

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Laura Tamayo By Laura Tamayo | Director of Public Affairs, Communication and Sustainability - Fri, 01/24/2025 - 10:00

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In 2024, the world grappled with a convergence of historical challenges: escalating climate change impacts, geopolitical tensions, and the urgent need for more inclusive and sustainable leadership. Mexico, with its diverse workforce and rich cultural heritage, has a crucial role in addressing these global issues, especially as we seek innovative ways to foster resilience and equity across sectors.

This past year highlighted key lessons. The visible effects of climate change — prolonged droughts, sudden floods, and record-breaking temperatures — have underscored the need for sustainable solutions. Meanwhile, the transformative potential of technologies like artificial intelligence showcased their ability to drive progress, but their impact is limited without being paired with inclusive and forward-thinking policies.

Women, particularly in vulnerable communities, continue to face systemic barriers that hinder their access to leadership opportunities and resources. Recognizing and addressing these inequalities will not only empower individuals but also catalyze economic and social transformation. The challenges of 2024 remind us that the path forward requires an integrated approach prioritizing empowerment, sustainability, and diversity.

As we step into 2025, the focus must shift toward strategic and inclusive actions that can create tangible change. From my perspective, here are some essential areas to prioritize this year:

 

Women’s Empowerment

Women’s empowerment remains a cornerstone of economic and social development. According to the Grant Thornton study “Mujeres en los Negocios 2024” (Women in Business 2024), women occupied 38% of senior management positions in Mexico last year. While this marks progress, it also highlights the work that remains, particularly in board representation, where women’s participation stands at only 16%.

Research consistently shows that gender-diverse leadership teams drive better outcomes. McKinsey reports that companies with at least 30% female representation in senior management are more profitable and innovative. Furthermore, ensuring access to sexual and reproductive health services is essential for enabling women to participate fully in the workforce and pursue leadership roles. The World Health Organization (WHO) highlights how access to these services allows women to plan their maternity, fostering both individual and community-level economic growth.

In 2025, advancing public policies and business strategies to eliminate gender barriers will be critical. This includes promoting equitable access to financing, training, and leadership opportunities.

 

Diversity and Inclusion

In 2024, diversity and inclusion solidified their status as strategic imperatives for business success. Organizations fostering inclusive cultures were found to be 36% more likely to outperform competitors in profitability, according to McKinsey. In Mexico, 48% of companies have pledged to strengthen their inclusion policies, addressing areas such as gender, age, culture, and sexual orientation.

Inclusive practices also yield measurable financial benefits. The International Finance Corporation (IFC) reports that companies embracing inclusivity, including those hiring people with disabilities, experience a 25% revenue increase and a 30% rise in profit margins. In 2025, diversity must go beyond meeting minimum standards. Building environments where every voice is valued will drive innovation, engagement, and competitive advantage.

 

Future Skills Development

As industries evolve, the demand for new skills is reshaping the workforce landscape. In 2024, digital transformation accelerated the need for advanced technical skills, critical thinking, and emotional intelligence. Preparing for the future requires investment in education and training programs that equip individuals with the tools to navigate complex challenges and seize emerging opportunities.

For businesses, fostering a culture of continuous learning is not just a necessity, it’s a competitive advantage. Companies that prioritize upskilling and reskilling initiatives are better positioned to adapt to market changes, drive innovation, and retain top talent. In 2025, collaboration between public institutions, private enterprises, and educational organizations will be key to bridging the skills gap and ensuring sustainable economic growth.

The emergence of new technologies such as artificial intelligence, green energy solutions, and automation also requires companies to rethink their workforce strategies. Identifying future skill requirements and implementing training initiatives tailored to those needs will be vital. Businesses must adopt an agile approach, ensuring that their employees are prepared for both current challenges and future opportunities.

 

Sustainability as a Leadership Imperative

As climate change accelerates, sustainable practices must become integral to leadership strategies. Sustainability isn’t limited to environmental initiatives; it’s an integral approach that integrates economic, social, and ecological goals. In 2024, organizations that prioritized sustainability saw significant benefits, from operational efficiency to enhanced brand reputation.

In 2025, leaders must champion initiatives that reduce environmental impact, foster resilience, and promote long-term well-being. This includes adopting renewable energy sources, reducing waste, and supporting community-led sustainability projects. By embedding sustainability into their core values, businesses can position themselves as leaders in the global movement toward a more equitable future.

Moreover, the role of businesses in promoting a circular economy cannot be overstated. By embracing practices that minimize waste and maximize resource efficiency, companies can contribute to a more sustainable world while simultaneously achieving cost savings and boosting innovation. Organizations must also prioritize transparent communication about their sustainability efforts, building trust with stakeholders and customers alike.

 

Leadership for a Changing World

The challenges of 2024 underscore the need for adaptive and inclusive leadership. Leaders in 2025 must embrace diversity of thought, prioritize collaboration, and remain committed to equity. Programs that mentor underrepresented groups, create safe spaces for innovation, and celebrate diverse perspectives will be key.

Moreover, fostering leadership skills among women and marginalized communities will amplify their voices and contributions. Encouraging shared leadership models, where diverse teams work together to solve complex problems, can unlock new opportunities and drive systemic change.

Additionally, companies must navigate the growing demand for ethical leadership. Consumers and employees are increasingly holding organizations accountable for their social and environmental impact. Transparent decision-making, ethical practices, and a commitment to inclusivity will be essential for building trust and maintaining competitiveness in 2025 and beyond.

 

Challenges for Businesses in 2025

The evolving global landscape presents businesses with a set of unique challenges. Adapting to rapid technological advancements, meeting heightened consumer expectations for sustainability, and fostering a diverse and skilled workforce will be at the forefront. Companies must also address the complexities of operating in an interconnected world, where geopolitical dynamics and economic uncertainties influence decision-making.

To succeed, businesses need to develop robust strategies that balance innovation with social responsibility. Investing in employee well-being, promoting flexible work arrangements, and creating inclusive workplace cultures will not only attract top talent but also enhance overall productivity and engagement. Furthermore, businesses must actively participate in shaping public policies that support equitable growth and sustainable development.

The transition from 2024 to 2025 offers a unique opportunity to reimagine leadership, inclusion, and sustainability. By prioritizing women’s empowerment, advancing diversity and inclusion, sustainability, and developing future skills, we can create a future that is equitable, innovative, and resilient. Mexico’s talent and resilience position it as a leader in this global movement, and the decisions we make today will shape a brighter, more inclusive tomorrow.

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