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Mondelez Uses Generative AI to Cut Marketing Costs by Up to 50%
By MBN Staff - Fri, 10/31/2025 - 18:06
Mondelez International is using generative AI to create marketing content.
https://mexicobusiness.news/tag/content-creation
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SEDENA Opens Tender for Mundo Maya Tourism Promotion
By MBN Staff - Wed, 10/22/2025 - 09:45
SEDENA launches a tender to produce and promote Grupo Mundo Maya’s 2025 tourism campaigns across Mexico’s top destinations.
Samsung, Google Boost Mexican Tourism With Gemini AI
By MBN Staff - Tue, 09/09/2025 - 13:30
Samsung Mexico and Google launch a new campaign using Gemini AI in Galaxy AI to boost culture, tourism, and gastronomy.
Mexico, South America Incorporate AI in Public TV
By MBN Staff - Mon, 08/11/2025 - 14:15
Mexico and South America’s public TV are adopting AI, led by ATEI’s regional initiative.
L'Oréal Reshapes Beauty Industry With AI, Biotechnology
By Diego Valverde - Fri, 06/13/2025 - 08:30
L'Oréal merges AI and biotech to redefine skincare through personalization, longevity science, and data-driven innovation.
Warner Bros. Discovery to Split into Two Public Companies by 2026
By MBN Staff - Mon, 06/09/2025 - 15:00
Warner Bros. Discovery will split into two public companies, Streaming and Studios and Global Networks, to boost focus and agility by mid-2026.
Automation Drives AI Adoption Among Mexican Enterprises
By MBN Staff - Tue, 04/29/2025 - 12:25
Automation remains the leading use of AI in Mexican companies, with 90% of tech execs already applying at least one AI methodology, reports Select.
AI in PR: Threat, Trend, or Transformative Tool?
By Karen Herrera - Fri, 04/11/2025 - 06:00
AI is reshaping public relations by enhancing creativity, strategy, and insights — while maintaining human empathy or judgment - Karen Herrera.

Authenticity in the Age of AI: The New Challenge
By Alvaro Villar - Fri, 02/14/2025 - 07:30
AI challenges authenticity, raising concerns about deepfakes, and digital ethics. Álvaro Villar looks at how businesses and creators can adapt.
Influencer Advertising: What Do We Know?
By Luis Lopez Linaldi - Wed, 01/22/2025 - 14:00
Influencer marketing is growing, but ethical practices and regulatory compliance are essential. Luis Lopez Linaldi looks at the issue.