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By Marcelo Herrera - Mon, 08/28/2023 - 12:00
Nearshoring, economy and political reconfiguration are among the topics at flagship convention, writes Marcelo Herrera Díaz.
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Fri, 03/29/2024 - 12:00
Closing a sale will depend mostly on the salesperson’s technical and commercial skills, which is their ultimate added value, writes Victor Tello.
https://mexicobusiness.news/tag/digital-transformation
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By Francis Petty - Mon, 01/30/2023 - 12:00
The last few years have provided a powerful lesson: There’s no stopping digital transformation. The same goes for advertising, writes Francis Petty.
By Ruben Cano - Thu, 01/19/2023 - 15:00
It is time for mining to come out of the mines and for the narrative of responsible mining to touch every aspect of society, writes Ruben Cano.
By Francis Petty - Mon, 11/14/2022 - 13:00
Francis Petty explores how marketing departments have evolved and how innovative digital solutions are now key pieces in the transformation puzzle.
By Guillermo Bilbao - Thu, 07/14/2022 - 15:00
Analytics offers the best of two worlds: On the one hand, cost reduction and, on the other, customer satisfaction, writes Guillermo Bilbao.
By Mauricio Martínez - Tue, 03/15/2022 - 13:00
Mauricio Martínez says humor can have a powerful impact in advertising, but it needs to be used properly. Here’s why.
By Jaime Morales - Thu, 12/16/2021 - 08:59
Just as you can't love someone you don't trust, customers won’t choose a brand they can’t rely on. Jaime Morales discusses how to get there.
By Carlos Mateos - Tue, 12/14/2021 - 12:46
Communicating is persuading and it is necessary for any organization seeking to add allies to its causes, writes Carlos Mateos.
By Jan Hogewoning - Thu, 12/17/2020 - 09:53
Another Company is a strategic communications company which works with a variety of channels, including influencers, to position their clients
By Miriam Bello - Thu, 11/26/2020 - 17:32
CONTPAQi worked to understand the accounting and administrative needs of SMEs and created a variety of products to boost productivity.
