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Top Trends in Programmatic Advertising to Boost Business in 2023
By Francis Petty - Mon, 01/30/2023 - 12:00
The last few years have provided a powerful lesson: There’s no stopping digital transformation. The same goes for advertising, writes Francis Petty.
https://mexicobusiness.news/tag/digital-transformation
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Let’s Talk More About Responsible Mining
By Ruben Cano - Thu, 01/19/2023 - 15:00
It is time for mining to come out of the mines and for the narrative of responsible mining to touch every aspect of society, writes Ruben Cano.
How Can a Growth Mindset Enable Marketing Success?
By Francis Petty - Mon, 11/14/2022 - 13:00
Francis Petty explores how marketing departments have evolved and how innovative digital solutions are now key pieces in the transformation puzzle.
When the Super Small Transforms the Super Big
By Alexis Langagne Fasén - Mon, 09/05/2022 - 10:00
The next generation of digital transformation will be with quantum computing, writes Alexis Langagne.
How Analytics Help Lower Costs, Boost Customer Satisfaction
By Guillermo Bilbao - Thu, 07/14/2022 - 15:00
Analytics offers the best of two worlds: On the one hand, cost reduction and, on the other, customer satisfaction, writes Guillermo Bilbao.
Winning Combo: Humor and Advertising
By Mauricio Martínez - Tue, 03/15/2022 - 13:00
Mauricio Martínez says humor can have a powerful impact in advertising, but it needs to be used properly. Here’s why.

Trust First: A Winning Strategy for Going Digital
By Jaime Morales - Thu, 12/16/2021 - 08:59
Just as you can't love someone you don't trust, customers won’t choose a brand they can’t rely on. Jaime Morales discusses how to get there.
The Communication Function Belongs to the C-Suite
By Carlos Mateos - Tue, 12/14/2021 - 12:46
Communicating is persuading and it is necessary for any organization seeking to add allies to its causes, writes Carlos Mateos.
Cybersecurity in the Age of Industry 4.0
By Marcela Muñoz - Wed, 06/30/2021 - 16:50
Gaining visibility over equipment and processes is key for manufacturers to face the cyber challenges brought by digitalization and Industry 4.0.
Cybersecurity a Must for Manufacturing Industries
By Alejandro Salas - Wed, 06/16/2021 - 17:32
Gaining visibility over equipment and processes is key for manufacturers to face the cyber challenges brought by digitalization and Industry 4.0.