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By Raphael Kappeler - Tue, 02/28/2023 - 13:00

‘Frictionless loyalty’ rewards customers with cashback while using first-party data to develop better products and services, writes Raphael Kappeler.

Featured content

Wed, 04/10/2024 - 10:30

Andrés Maza dispels some investing myths and offers some basic truths that, while sounding simple, can help investors who put them into practice.

https://mexicobusiness.news/tag/loyalty

More Finance & Fintech

By José Luis López Amador - Wed, 02/22/2023 - 13:00

2023 will be a period of crucial value in terms of strengthening and consolidating complete financial ecosystems for banks, writes José Luis López.

By Patricio Diez - Tue, 02/21/2023 - 13:00

The microfinance industry can help propel the dreams of its clients while taking care of them to the highest standard possible, writes Patricio Diez.

By Chiara Sheldon - Thu, 10/27/2022 - 10:00

When a company offers a bonus where the user decides how to take advantage, it all but guarantees consumer loyalty, writes Chiara Sheldon.