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 Digital Rewards, Behavioral ROI, and Mexico's January Reset
By Juan Valencia - Fri, 12/05/2025 - 07:00
Corporate Incentives must shift from transactional gifts to strategic recognition to ensure behavioral ROI and continuity, writes Juan Valencia.
https://mexicobusiness.news/tag/buen-fin
More Cybersecurity
Fortinet Issues Cyber-Hygiene Guide for El Buen Fin Shopping
By Diego Valverde - Thu, 11/13/2025 - 15:30
Fortinet releases a cyber-hygiene guide for El Buen Fin as cyberattacks surge 300%, urging prevention to protect data and secure online shopping.
Puebla Announces New Investments Before Year-End
By MBN Staff - Wed, 11/12/2025 - 14:15
Víctor Chedraui, Head, SEDETRA, said government officials are evaluating potential companies that could establish operations in the state’s capital.
Bring Holiday Retail Cheer Into the New Year
By Sergio Thome - Tue, 11/04/2025 - 07:00
The final weeks of the year are a valuable opportunity to set a retail brand apart from the rest. Technology can make it simpler, writes Sergio Thome.
Q4 Retail: Planning Your Most Strategic Quarter
By Francisco Álvarez - Tue, 09/30/2025 - 06:00
Q4 is critical for retailers, but many improvise. Strategic planning, starting early and using real-time data, is essential, writes Francisco Álvarez.
Registration for Buen Fin 2025 Starts
By MBN Staff - Fri, 09/12/2025 - 11:03
The Mexican government opened the registration for the 15th edition of El Buen Fin, aiming to boost family businesses and economic growth.
Lessons From Retail in 2024: Key Takeaways and 2025 Outlook
By Anabell Trejo - Mon, 02/03/2025 - 08:30
Although 2024 was shaped by complex economic and social dynamics, it also offered encouraging signs for a promising 2025. Anabell Trejo explains.

E-Commerce Growth in Mexico Reshapes Latin American Logistics
By Mariana Allende - Thu, 12/12/2024 - 07:19
E-commerce growth in Latin America, especially Mexico, is reshaping logistics, with a US$426.2 billion market in 2023 and a 14% CAGR through 2032.
Home, Luxury, Beauty: Prime Targets of Fraud in End-of-Year Sales
By MBN Staff - Tue, 12/03/2024 - 14:26
In Mexico, online fraud spikes during end-of-year sales, with home, luxury, and beauty goods being the top targets, says Signifyd.
Retailers Face Tariff Risks Amid Q-Commerce Boom: Retail Week
By Mariana Allende - Thu, 11/21/2024 - 10:00
In retail news, El Buen Fin’s second day saw 130 complaints and over MX$839,000 in refunds, while retailers face supply chain challenges.