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By Emanuel Westdorp - Fri, 10/31/2025 - 08:30
Brand perception is reality. Close the reality gap between promise and delivery with authenticity and coherence, writes Emanuel Westdorp.
https://mexicobusiness.news/tag/customers
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By Carlos Martinez - Thu, 08/07/2025 - 07:00
Using synthetic customers and GenAI, companies can accelerate innovation, reduce costs, and improve customer experience, writes Carlos Martínez.
By Elizabeth Zavaleta - Thu, 11/07/2024 - 14:00
AI needs a human hand, and humans can benefit from AI’s extra intellectual muscle to connect with other humans, writes Elizabeth Zavaleta.
By Karen Herrera - Thu, 08/08/2024 - 14:00
Buy Now, Pay Later is an alternative to traditional credit that’s helping merchants meet customers where they are, writes Karen Herrera.
By Jorge Mandujano - Wed, 07/31/2024 - 14:00
The global tech revolution is an enormous opportunity for developing countries to accelerate economic modernization, writes Jorge Mandujano.
By Alexandre Gomes - Mon, 07/29/2024 - 16:00
It is crucial to understand the DX concept, which can provide a view of what is needed to open new business opportunities, writes Alexandre Gomes.
By Víctor Tello - Thu, 07/25/2024 - 12:00
More sophisticated tools are helping people to do their jobs better but it is unlikely that AI will replace a good salesperson - Victor Tello
By Carolina Salinas Garcia - Tue, 07/23/2024 - 08:00
One of today’s most relevant trends is the use of chatbots combined with call centers and hybrid AI tools, writes Carolina Salinas.
By Ana Ramos - Wed, 07/10/2024 - 12:00
In Latin America, 25% of overall sales in the beauty and personal care market in the region are attributed to direct selling, writes Ana Ramos.
By Manuel Tamayo - Thu, 07/04/2024 - 10:00
Fleet managers must continue to innovate and adapt to ensure their operations are both sustainable and profitable, writes Manuel Tamayo.
