Guanajuato Strengthens Auto Leadership With US$1.56B Investment

The state of Guanajuato has reinforced its position as one of Latin America’s leading automotive hubs by securing US$1.56 billion in new investments across 14 automotive and auto parts projects, creating 4,922 new jobs during the administration of Governor Libia García. The projects, backed by investors from Germany, China, the United States, Italy, and Japan, will be distributed across municipalities including Apaseo el Grande, San Jose Iturbide, Leon, Irapuato, Abasolo, Silao, and Guanajuato, expanding employment opportunities throughout the state’s industrial corridor.

According to Claudia Villaseñor, Guanajuato’s Minister of Economy, these projects represent 37% of the government’s goal to attract US$8 billion in total investments during the current administration. She highlighted that Guanajuato’s economic strategy emphasizes nearshoring, positioning the state as a reliable destination for global manufacturing expansion.

Beyond the automotive sector, Guanajuato has also drawn investments in the pharmaceutical, cosmetics, plastics, technology, and services industries, reaching a total of 35 projects worth US$2.98 billion from Germany, Canada, China, Spain, the United States, Italy, Japan, and Mexico.

Through its Government of the People initiative, the administration aims to strengthen Guanajuato’s industrial leadership with an inclusive economic policy centered on diversification, connectivity, and long-term competitiveness.

Villaseñor emphasized the importance of purpose-driven foreign direct investment (FDI), integration of local SMEs, youth empowerment, and global positioning as key elements of the state’s development strategy.

Guanajuato Attracts US$2.4 Billion in Investment

MBN reported that the state of Guanajuato has attracted US$2.4 billion in investments over the past nine months, reaching 30% of its US$8 billion goal for the current six-year administration, officials announced. The influx comes from 26 industrial projects across key sectors, including automotive, technology, medical devices, plastics, and services. State officials said the projects are expected to generate approximately 7,000 direct jobs in 10 municipalities, reinforcing Guanajuato’s position as one of Mexico’s leading industrial destinations.

Eighteen of the projects represent new investments, while the remaining eight involve expansions of existing operations. The projects span the municipalities of Irapuato, Silao, Leon, Guanajuato, San Miguel de Allende, Abasolo, Celaya, Apaseo el Grande, Romita, and San Jose Iturbide, according to the State Ministry of Economy.

“This achievement underscores Guanajuato’s competitiveness and its appeal to both domestic and international investors,” the ministry said in a statement. “We have the infrastructure, the legal certainty, and a skilled workforce that continue to inspire confidence.”