Advancing Solar With Zero-Carbon Manufacturing: Astronergy

Q: How is Astronergy positioning itself to capitalize on nearshoring trends in Mexico, and what advantages does it offer over other solar module manufacturers?

A: Astronergy differentiates itself through product quality and a strong commitment to sustainability and, of course, the great quality of our products. While most Tier 1 manufacturers develop similar solar modules, Astronergy stands out by focusing on n-type technology and implementing a zero-carbon manufacturing process.

Our approach also minimizes environmental impact. We have already established two zero-carbon plants, with plans to expand this model across all our facilities. Just as manufacturing evolved from semi-automation to full automation, the next step is ensuring minimal emissions throughout production. Ultimately, Astronergy’s competitive edge lies not only in advanced technology but also in sustainable manufacturing practices, setting us apart in an industry where products are increasingly similar.

We are expanding globally, investing more and more in larger teams and localized markets, and this is certainly our goal in Mexico and America in general.

Q: How is Astronergy adapting its product offerings to meet the new demand for distributed generation in Mexico?

A: The key is building a strong, well-structured distribution network with reliable partners who provide excellent service. In the past, there was no formal system for authorized distributors, marketing support, or training initiatives. Today, we focus on offering these resources to strengthen our network.

Distributed generation in Mexico has remained resilient despite economic downturns and policy shifts. While large-scale utility projects have stalled, demand for residential and commercial solar projects continues to grow as electricity prices rise and panel costs decrease.

Unlike other markets, Mexico has a stable selection of established brands that support long-term warranties and service. This stability benefits installers and distributors, ensuring sustained growth. While there is always room for improvement, distributed generation remains a strong and evolving market. 

Q: How has Astronergy developed partnerships with distributors?

A: To be considered by distributors, a brand must have a strong global presence, a Tier One ranking, and recognized bankability. These factors are essential for opening discussions with major wholesalers.

Trust and relationships also play a key role, especially in Mexico’s industry. Industry experience and reliability are important, as distributors prefer working with professionals they know and trust. A well-positioned brand can lose opportunities if its local representatives lack credibility or consistency.

In Mexico, the industry remains close-knit, fostering strong business relationships. However, success also depends on responsiveness, product availability, and competitive pricing. While price matters, brand reputation, quality, and reliable aftersales support are what ultimately build lasting partnerships.

Q: What major changes do you anticipate with the new energy reform?

A: The increase in the minimum threshold in DG from 0.5MW to 0.7MW is a positive change. Clients initially planning for 0.5MW will likely expand to 0.7MW, increasing demand. The key now is to streamline bureaucratic processes so these changes translate into tangible results.

Regarding large-scale projects, including those involving CFE, the outlook is promising, though much remains on paper. International players, particularly from China, are closely watching Mexico, seeing strong potential. This also raises expectations for faster and more significant progress.

Additionally, the growing presence of women in decision-making roles is significant. Female representation in high-level negotiations, whether with CFE, PEMEX, or government entities, can be a strategic advantage.      

Q: How would you assess women's participation in the sector in 2025?

A: After nine years in the industry, I believe this is the best moment for women in the sector. The current administration is setting a precedent, and having a female president will leave a lasting impact, regardless of political affiliations. This momentum should be leveraged, especially for women aiming for leadership roles.

I encourage women to step into negotiations and decision-making spaces, particularly in large-scale projects. Taking an active role in these discussions will make a difference.      

Q: What are Astronergy’s goals moving forward?

A: Currently, we rank sixth globally among module manufacturers, and our goal is to continue growing. Our strong financial standing, reflected in our top-tier bankability ratings, distinguishes us in a highly competitive market. In Mexico, we are expanding our network of business partners, with three distributors already onboard and plans to integrate one or two more.

And we are on the right way, on the priority to build trust. Many large-scale clients recognize our brand, particularly through projects like CFE’s Puerto Peñasco, where the first phase operates successfully with Astronergy modules. So, this is the right time to strengthen our presence in the market and encourage more distributors to offer our products.     

Astronergy, part of the CHINT Group, is a Tier 1 Chinese company founded in 2006, pioneering in the photovoltaic market. Focused on R&D, production, and sales of high-efficiency photovoltaic modules, it aims to be the most competitive global supplier. With a presence in over 140 countries, including Germany, the USA, and Brazil, it leads in n-type technology, striving to create a sustainable, Net Zero world through solar energy.