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The Journey Prior to ChatGPT: 50 Years of AI History
By Alejandro Preinfalk - Fri, 01/05/2024 - 13:00
What AI represents has captured the attention of everyone in this digital and ever-changing era, writes Alejandro Preinfalf
https://mexicobusiness.news/tag/marketing
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Short-Video Formats: The Future of Health Information in Mexico
By Enrique Culebro - Wed, 08/09/2023 - 17:00
In the healthcare domain, short videos are poised to become the driving force behind health information dissemination, writes Enrique Culebro Karam.
Concierge: The Case of a Brand That Gave Name to a Service
By Juana Ramírez - Wed, 05/31/2023 - 14:00
A term that once applied mainly to the hotel industry has become a catch-all in the niche of patient support programs, writes Juana Ramirez.
Getting Into the Mind and Heart of Consumers on the Sales Floor
By Juan Carlos Molina - Wed, 03/22/2023 - 09:00
Knowing a customer’s awareness level is very important before launching a rebranding or marketing campaign, writes Juan Carlos Molina.
What Is the Role of a National Regulatory Agency?
By Heriberto García - Tue, 02/21/2023 - 12:00
It is impossible for all agencies to be at the same level but all have the same obligations and must answer to the public, writes Heriberto García.
Pharma Omnichannel: An Enhanced Personalized Customer Experience
By Sandra Sánchez-Oldenhage - Thu, 12/01/2022 - 11:00
Without an omnichannel mindset, you may be missing out on crucial opportunities to improve brand experience, writes Sandra Sanchez-Oldenhage.
Software Development Sector an Ally of Diversity, Inclusion
By José Luján Castillo - Tue, 08/09/2022 - 12:00
The software development industry takes inclusion seriously and has taken relevant steps to drive changes, writes José Luján.
The Climate Approach Is a Must for Companies
By Laura Tamayo - Tue, 08/02/2022 - 12:00
Current natural phenomena underscore the need for organizations to focus on sustainability as an overriding business issue, writes Laura Tamayo.
Challenges Ahead for Administering Medical Consultations
By Adrián Alcántara - Mon, 06/13/2022 - 09:00
Digital inclusion tops the list of challenges the online medical consultation process is facing, writes Adrián Alcántara.
Marketing Health Digitally Requires Fast Adaptation
By Rodrigo Brugada - Wed, 09/22/2021 - 13:21
Central Media is leading the healthcare marketing segment through innovation in the use of technology and education.